We’re looking for a Lead Creative Strategist to own and scale the performance creative engine behind one of the fastest-growing DTC pet brands in DACH.
Performance creative is one of the core growth levers of the business. This role sits at the intersection of creative, media buying, consumer insight, and funnel strategy — turning ideas into scalable systems and high-performing campaigns.
You’ll lead the direction, testing strategy, and operational setup behind our paid social and direct response creative, while coordinating internal creatives and external production partners to keep output sharp, fast, and insight-driven.
Define the creative direction across paid social and advertorial funnels
Identify winning angles, hooks, mechanisms, narratives, and offers to test next
Translate performance insights and customer psychology into scalable creative concepts
Build testing hypotheses grounded in data, market awareness, and platform behavior
Own the creative testing roadmap and production pipeline end-to-end
Build repeatable systems that scale output without sacrificing quality
Develop workflows, feedback loops, and creative processes across the funnel
Create structure around creative learnings, iteration cycles, and knowledge sharing
Partner closely with performance marketing on creative strategy and scaling decisions
Shape landing pages, advertorial flows, messaging architecture, and funnel cohesion
Analyse creative performance deeply — hook rate, hold rate, CTR, thumbstop, CPA, ROAS, conversion behavior
Turn insights into clear next actions, briefs, and testing priorities
Coordinate the in-house content team (video editor, copywriter, performance marketing manager)
Manage external UGC creators, freelancers, and production partners
Raise the creative standard through strong direction, feedback, and iteration
Step in hands-on when needed — scripting, hooks, copy, or creative shaping
4+ years in Creative Strategy, Performance Creative, Direct Response, or Performance Copywriting — ideally in DTC / e-commerce
Proven track record scaling paid social creative profitably
You understand the full funnel: Hook · Mechanism · Offer · Story
Strong strategic thinking combined with operational execution
You’ve built or improved creative testing systems, not just individual ads
Strong briefing and feedback capability — you know how to guide creators toward performance
Comfortable balancing creative instinct with performance analysis
AI-native, not AI-curious. You’ve built real workflows using Claude Projects, custom GPTs, or similar tools across research, scripting, briefing, ideation, and analysis
Fluent English. German is a strong plus, but deep understanding of the DACH market matters more than perfect grammar
We move fast, experiment constantly, and care about impact over hierarchy. Everyone owns their area and contributes directly to growth.
You’ll have real influence over one of the company’s biggest growth levers — with the freedom to shape systems, processes, and creative direction, not just execute tasks.
Real ownership and autonomy
Fast learning environment with high creative velocity
Collaboration on equal footing across teams
Flexible office model with meaningful in-person collaboration
40% discount on all Pets Deli orders
€50 monthly benefit allowance (BVG, Urban Sports Club, Spotify, REWE, etc.)
Dog-friendly office
Pets Deli is the leading premium pet food D2C brand in Germany. Whereas human nutrition has seen a strong development in the past years when it comes to basics such as transparency, sustainable consumption and overall health contribution, there is still a long way to go in the pet food sector. And we don’t just want to be along for the ride here but instead — are heavily shaping this transformation. Our mission is simple and ambitious: create a better world for pet lovers. To achieve this, we focus on three pillars: better and healthier food, informative and educational content and digital services.
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