Ready to rethink nutrition? At yfood, we’ve been pioneering good food for everyday life since 2017, offering balanced, convenient, and truly delicious options. With our products, we’ve created an entirely new category: Smart Food. Active across Europe, growing fast, and always on the lookout for fresh ideas, we’re on a mission to become one of the leading Smart Food brands worldwide.
As our
International Markets Manager, you will take ownership of a portfolio of international markets and drive their long-term commercial success. Combining strategic thinking with hands-on execution, you will develop growth strategies, build strong retail and distributor partnerships, and lead the commercial agenda in your markets.
This role is ideal for someone who enjoys solving complex business challenges, developing market strategies, and seeing their ideas come to life through execution.
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Own a portfolio of international markets and drive sustainable commercial growth.
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Develop market strategies and identify opportunities for expansion across existing and new markets.
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Build, manage and develop strong relationships with distributors, retail partners and sales agencies.
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Own the commercial agenda in your markets, including:
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Distribution
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Assortment
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Pricing
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Placement
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Trade terms
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Promotional planning
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Route-to-market optimization
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Develop business cases, commercial recommendations and go-to-market strategies based on market analysis and performance data.
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Lead or support commercial negotiations with distributors and retail partners.
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Monitor KPIs, forecasting, profitability and market performance to identify growth opportunities.
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Collaborate closely with Marketing, Supply Chain, Operations and Finance to ensure successful market execution.
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Continuously improve structures and processes to support yfood's international growth.
IN A NUTSHELL
This role combines the best of international business development, commercial strategy and key account management.
We're looking for someone who enjoys thinking strategically but also wants to take ownership and make things happen. You are analytical, commercially minded and thrive in dynamic environments where you can build businesses, develop markets and create measurable impact.
Whether your background is in strategy consulting, international business development or FMCG sales, you'll find the opportunity to own markets and shape yfood's international growth.
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3+ years of professional experience in strategy consulting, FMCG, retail, international business development or commercial management.
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Experience working in international markets and managing multiple stakeholders.
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Strong analytical and strategic thinking skills combined with a structured, data-driven working style.
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Commercial mindset with a strong understanding of how businesses grow.
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Experience developing business cases, market strategies or commercial growth plans.
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Strong relationship-building and negotiation skills.
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Entrepreneurial mindset with a high degree of ownership and a hands-on attitude.
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Experience with distributors, retail partners or go-to-market strategies is a strong plus.
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FMCG and retail experience is an advantage but not mandatory.
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Excellent academic degree (Master's or equivalent) in Business Administration, Economics, Management or a related field.
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Excellent communication skills (C1) in English. German and additional languages are a plus.
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Willingness to travel internationally.
We're a little different, and that's exactly what makes us who we are.
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Passion: We're passionate about what we do. Full of energy, optimism, and hungry for what's next.
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Responsibility: We have each other's backs, take responsibility, and give it our all when it really matters.
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Professionalism: We take our work seriously, but not ourselves too much. We're open, straightforward, and always on equal footing. No bullshit, no egos. Just teamwork.
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Innovation: We prefer "Why not?" over "That's how it's always been done." We love new ideas, unconventional approaches, and never stand still.
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We promote equal opportunities and value diversity. We are committed to creating an inclusive environment for all employees.
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yfood goes international. Although Germany is our home base, we have created a dynamic and colorful environment with our international markets, where many exciting topics are waiting for you.
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Agility is key. That's why we work in a hybrid work model and offer you the opportunity to work with Workation from other EU countries.
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Go with the flow. We contribute €30 towards your public transportation ticket.
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Vacation is important. That's why we give you 30 days of paid vacation per year.
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yfood keeps you fit. We offer Wellpass, workshops and campaigns (e.g. Yoga, Breathwork, Soccer and Pickleball) as part of our health management.
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Train your taste buds. Join our Sensory Team and try new products before anyone else. Plus, enjoy free yfood products in all our offices—or while working remotely.
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And yes, some startup clichés are true: fruit baskets, free coffee and plenty of yfood are included.
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Come as you are. Whether in a suit or a unicorn onesie—we don't have a dress code.
Katharina Bauer
Senior Talent Acquisition Manager
Equal Opportunity Employer
At yfood, we are committed to creating equal opportunities for everyone. We celebrate diversity and are dedicated to fostering an inclusive and respectful work environment for all employees.
We welcome applications from all individuals, regardless of age, race, nationality, ethnicity, religion, gender, sexual orientation, gender identity or expression, marital status, disability, or any other characteristic protected by applicable laws.
Applications from people with disabilities are explicitly encouraged.
With yfood, we are the market leader in the smart food category in Germany, a new category of products with a complete nutrient profile that are quickly and easily available at any time. Since our founding in 2017, we have been making innovative "complete food" in the form of drinks, bars as well as powders, enabling simpler, better nutrition - especially in everyday situations where it is not always easy to have a balanced diet due to time or availability issues. The products contain all the essential micro- and macronutrients our body needs - without sacrificing taste. Sustainability is also important to us. For example, we use resources responsibly and have been a carbon-neutral company since 2021. Currently, more than 180 food enthusiasts are working on our vision of making balanced nutrition easier. Our products are available in more than 30 European markets, including the UK, France, and the Netherlands.
