As an AdTech & Digital Operations Expert within the INNOCEAN Europe Media Team, you will hold primary responsibility for evaluating, introducing, and enabling AdTech platforms and digital tools across our European regional entities.
In this consultative and operational role, you will bridge European regional headquarters with local entities, ensuring all markets operate under standardized guidelines while maximizing operational efficiency. You will identify key AdTech vendors, lead introductory meetings, establish standardized fee structures and commercial guidelines, and conduct onboarding and training across entities to ensure seamless adoption.
Furthermore, you will lead the implementation of client-driven digital initiatives, including Data-Driven Marketing (DDM) and other strategic digital projects. You will define and manage regional roll-out plans, regularly monitor implementation status across markets, and articulate technical/digital frameworks with clarity and expertise.
Key Tasks & Responsibilities
AdTech Evaluation, Fee Structure & Enablement
Tool Evaluation & Vendor Management:
Identify, evaluate, and source relevant media, digital, and AdTech tools for regional entities. Lead introductory meetings with solution vendors.
Fee Structure Standardization:
Establish clear fee structures, cost models, and operational frameworks for evaluated tools, ensuring transparent guidance for all local entities.
Onboarding & Training (Enablement):
Introduce new tools to regional entities, conduct workshops and trainings, and ensure local teams thoroughly understand the functional benefits and operational workflows of each tool.
Regional Governance & Guidelines Compliance
Guideline Enforcement & Monitoring:
Establish central operational guidelines and monitor whether regional entities comply with defined frameworks and properly utilize assigned tools.
Operational Health Checks:
Regularly check in with local entities (via remote/onsite visits) to assess tool adoption, resolve operational bottlenecks, and provide hands-on support.
Client Digital Projects & Roll-Out Leadership
Digital Project Roll-Out Management:
Lead the execution and monitoring of client-side digital initiatives, including Data-Driven Marketing (DDM) projects, ensuring all regional entities align with the roll-out roadmap.
Stakeholder Communication & Representation:
Represent the media team in key meetings to articulate digital initiative application status, roll-out progress, and technical/AdTech frameworks with high domain expertise.
