Unternehmensbeschreibung
Good health can't wait. Patients need solutions and we find them.
As part of Dr Reddy's Laboratories, we are committed to improving the quality of life.
We contribute to better healthcare with innovative and cost-effective solutions - from prescription generics to innovative medical devices, biopharmaceuticals and over-the-counter medicines. In doing so, we always act in line with our sustainability goals.
We are looking for dynamic and empathetic individuals who share our vision and want to make a positive contribution to society.
Diversity, equality and inclusion are not just words for us, they are values we live by.
We believe that people with different abilities, united by a common purpose and shared values, can achieve great things.
Make an active contribution to people's health and well-being and make a real difference
Stellenbeschreibung
The Head of Marketing will have full responsibility for all aspects of marketing, including leadership of the team. Key responsibilities will include:
Preparation and delivery of product launches in collaboration with local and international partners, as required.
Full market analyses of the German market in the various branches (tender, pharmacy, physician) and support of business development activities
Development and implementation of robust marketing plans, supported by appropriate financial analysis and planning
Overall brand management for the German market in line with European and global teams
Managing the marketing budget, including marketing material and product sampling
Marketing strategy development and implementation for Germany for existing and future products to maximize commercial efforts, in line with corporate teams
Introducing and driving the digital (ecommerce, omnichannel) marketing strategy and implementation
Be a hands-on driver of the German business and launch team.
Development of a strong national network and contacts to relevant interest groups, including participation at trade shows and conferences as appropriate
Securing and promoting cross-functional cooperations in Germany and across the global organisation.
Qualifikationen
The Head of Marketing will be a knowledgeable and experienced pharmaceutical marketing / branding professional with a track record of successfully promoting RX and OTC products, generic and innovative in the German market. The person will ideally have a broad background covering different functions (sales, marketing, BD) and different organisations (generics, OTC, Rx). They will also have an innovative and modern approach as well as up to date experience with digital marketing and ecommerce. The Head of Marketing will be a strong leader and strategic thinker, with a proven track record of managing and leading a team, as well as participating in high level strategic planning and implementation.
Specifically, the Head of Marketing will have:
An advanced education in a relevant discipline
At least 10 years’ experience in the pharmaceutical industry in Germany, with at least some of that experience in generics
A detailed knowledge and understanding of the German pharma market and payer system
A career development path encompassing several functions, including sales, marketing, business development etc.
Extensive launch preparation and management experience
A proven track record of growing a business by using modern marketing tools
A very good understanding of and experience with digital marketing, particularly with ecommerce, omnichannel and customer relationship management systems.
Hands-on experience with market intelligence, including account planning, mapping, prioritisation, budgeting etc.
Excellent strategic capability to see the bigger picture, plan for future growth and convert strategic initiatives into tactical plans
Direct responsibility managing a marketing team
In addition, the Head of Marketing will have:
A collaborative, open, positive, and communicative management style with excellent interpersonal skills and an extrovert personality
Excellent people management skills, especially coaching and mentoring
Strong influencing skills and the ability to work with different audience levels and different stakeholders
A goal-oriented approach, using targets and setting goals to stay motivated in their work
Highly organised leadership capabilities with an excellent high-level view and strategic mindset and the ability to make timely decisions using relevant data.
Visionary, innovative and creative thinking with an entrepreneurial approach
An agile, flexible and pragmatic style with the ability to adapt quickly to changing circumstances.
A resilient, down to earth and hands-on approach, with energy, patience, conviction and the ability to see things through in an ambiguous environment.
Strong cultural sensitivity and an international mindset.
The potential to take on additional responsibilities and grow into senior leadership roles.
Fluency in German and English
Zusätzliche Informationen
Varied tasks within an internationally successful group
A strong sense of collegial cooperation, embedded in an appreciative and employee-oriented corporate culture and a management style based on trust.
An attractive salary and comprehensive benefits, including a company pension scheme, company parties, petrol vouchers, ice cream in the summer, barbecues, free drinks, etc.
Flexible working hours with a time account and home office options
Comprehensive mental health coaching for the whole family from an external and neutral provider
Development and training opportunities
