As a B2B Sales Portfolio Manager (m/f/d), you will ensure that customer-specific product ranges are selected, developed and operationally optimised within the framework of central category guidelines, so that they are ideally suited to market requirements, customer needs and additional revenue opportunities in the B2B sector.
In particular, you will
- select, adapt and further develop customer-specific product ranges from the global portfolio
create product range proposals for customers, including product evaluations and decisions on variant
- translate central category strategies into concrete product range packages for customer segments
- manage the relevant touchpoints in the customer-specific selection process
- carry out KPI, sales and margin analyses, as well as market, competitive and trend analyses, to evaluate product range performance and identify growth drivers
- derive data-driven recommendations for optimising product range depth, breadth, brand mix, price positioning and promotions
- Accompany regular customer and site visits, prepare product range and offering documentation, support product range-related training and share best practices at customer level
