Job Opportunity – Head of Marketing (m/f/d) – D2C Growth, Brand & Product Marketing
Location: Waghäusel, Germany (Hybrid – approximately 2 remote days per week after onboarding)
Key Responsibilities:
- Own the overall D2C e-commerce growth strategy, driving revenue, customer acquisition, and profitability.
- Scale acquisition across paid media, SEO, social media, influencer marketing, and other digital growth channels.
- Continuously optimize marketing funnels, conversion rates, customer acquisition cost (CAC), customer lifetime value (CLV), and retention.
- Manage marketing budgets, performance targets, and growth initiatives based on business KPIs.
- Build and oversee a data-driven marketing ecosystem, including tracking, attribution, forecasting, testing, and performance measurement.
- Strengthen and evolve the brand positioning while ensuring consistent messaging across all customer touchpoints.
- Lead product marketing initiatives by defining value propositions, positioning, product portfolio strategy, and go-to-market plans.
- Lead, mentor, and scale the marketing organization, fostering a KPI-driven, high-performance culture.
- Support B2B sales initiatives through marketing assets, lead generation, and strategic positioning.
Requirements:
- Strong experience in D2C and e-commerce growth marketing.
- Proven track record driving business growth through performance marketing and data-driven decision-making.
- Solid expertise in performance marketing, paid media, SEO, marketing automation, tracking, and attribution.
- Ability to combine growth marketing with long-term brand strategy.
- Experience leading, developing, and scaling high-performing marketing teams.
- Strategic mindset with a hands-on approach and strong leadership capabilities.
Nice to Have:
- Experience within the health, supplements, or wellness industry.
Benefits:
- 31 vacation days (including Christmas Eve and New Year's Eve).
- Flexible working hours.
- Performance-based bonus scheme.
- Company pension plan.
- Annual health voucher.
- 25% employee discount plus complimentary product samples.
- Additional corporate discounts.
- Matcha tea and filtered water available in all offices.
- Mental health support program (OpenUp).
- Regular team events and company gatherings.
Job Types: Full-time, Permanent
Pay: 80.000,00€ - 120.000,00€ per year
Work Location: Hybrid remote in Waghäusel
