Adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees.
- We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process.
We believe that through sport, we have the power to change lives. To change lives, we must build direct relationships with our consumers. And the best way to create these relationships is through digital.
adidas Digital creates the digital future of our brand and business by delivering premium digital experiences centered around our consumers. Our ambition is to build a robust global ecosystem that empowers business units and markets through consistent digital strategy, scalable capabilities, and operational excellence—creating one seamless experience across every digital touchpoint.
As Senior Manager, Content Systems & AI Production Workflows, you will be accountable for the strategy, operating model, governance, and measurable impact of generative AI across our content production ecosystem, including eCommerce, retail, social, CRM, and partner channels. You will translate business and production priorities into scalable AI-enabled workflows, define prompting standards and evaluation frameworks, and drive the adoption of production systems that enable high-quality content creation at enterprise scale.
This role sits at the intersection of AI technology, content production, and business operations. You will partner closely with cross-functional stakeholders across creative, digital commerce, content operations, production, engineering, and platform teams to develop repeatable, efficient, and compliant GenAI workflows that support both creative excellence and high-volume content creation.
Success in this role will be measured not only by creative quality, but by your ability to design scalable AI-powered production systems that increase throughput, improve consistency, reduce production effort, and enable the delivery of content at global scale.
This is a leadership role for someone who combines deep expertise in generative AI technologies with a strong understanding of content production and creative quality. You are equally comfortable designing prompt architectures, evaluating AI models, building production workflows, and reviewing final outputs against brand standards.
You will act as the organization's senior point of contact for AI creative production, helping define how AI is applied across content creation while ensuring solutions are scalable, operationally efficient, and fit for enterprise deployment.
A significant focus of the role will be enabling new ways of producing content at high volume, leveraging GenAI technologies to support large-scale product content creation while maintaining quality, consistency, speed-to-market, and delivery against strict timelines and service-level expectations.
You will champion AI production across the wider digital content organization, helping teams understand not only what AI can create, but how AI-powered workflows can transform the way content is produced.
AI Strategy, Workflow Design & Innovation
Serve as the organization's subject matter expert on AI-enabled content production, prompt engineering, workflow automation, and emerging generative technologies.
Define and evolve the AI production roadmap, ensuring alignment with business priorities, content production requirements, and operational goals.
Design scalable prompting frameworks, reusable prompt libraries, and workflow templates that enable consistent, repeatable, and high-quality outputs across multiple use cases.
Build and optimize AI-powered production workflows that combine generative models, automation, human review, and operational controls.
Evaluate emerging AI technologies and recommend the right tools, models, and orchestration approaches to improve quality, speed, scalability, and cost-efficiency.
Define standards and evaluation methodologies for measuring AI output quality, consistency, performance, and business impact.
CONTENT PRODUCTION AT SCALE
CROSS-FUNCTIONAL LEADERSHIP
Partner with stakeholders across creative, content production, digital commerce, operations, platform, product, and engineering teams to integrate AI capabilities into existing production ecosystems.
Act as the senior escalation point for AI production topics, providing guidance on workflows, tooling, quality standards, and execution.
TEAM LEADERSHIP & CAPABILITY BUILDING
Establish ways of working, standards, documentation, and governance frameworks that enable consistent adoption of AI across teams.
GOVERNANCE, COMPLIANCE & RISK MANAGEMENT
Establish governance practices covering prompting standards, content provenance, model usage, documentation, and quality assurance.
Support compliance with evolving industry frameworks and regulatory requirements, including synthetic content disclosures, content provenance standards (e.g. C2PA, SynthID), intellectual property considerations, and EU AI Act obligations.
There is no single path into this role. What matters most is your ability to combine technical depth, operational thinking, creative judgment, and leadership.
7+ years of experience spanning digital agencies, technology organizations, content production environments, in-house brand teams, or related fields.
Deep expertise in generative AI systems, content production workflows, and ideally, enterprise-scale AI implementation.
Strong experience designing prompting methodologies, prompt libraries, template-based generation systems, and evaluation frameworks.
Hands-on experience with image generation platforms such as GPT Image, Nano Banana, Flux, Midjourney, Luma, or equivalent technologies.
Experience with video generation and synthesis platforms such as Runway, Kling, Veo, Ray, Seedance, or equivalent solutions.
Comfortable using AI coding assistants such as GitHub Copilot, Claude Code, Codex, Cursor, or similar tools as part of a modern workflow.
Experience designing and operating large-scale content production workflows where volume, efficiency, consistency, and delivery timelines are critical success factors.
Experience managing multiple stakeholders, priorities, and initiatives within fast-moving, matrixed organizations.
Proven leadership experience, including team development, coaching, resource planning, and stakeholder management.
Effective communicator who can explain AI capabilities, limitations, risks, and opportunities to diverse audiences.
Strong collaboration, documentation, and presentation skills (e.g. PowerPoint, Excel, Miro, Confluence, shared documentation platforms).
The opportunity to shape how one of the world's most iconic sports brands leverages generative AI to transform content production at global scale. You will play a pivotal role in defining the future of AI-powered workflows, helping build the systems, standards, and capabilities that enable the next generation of high-quality, high-volume content creation.
