Who We Are
We are DAC—a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.
Job Overview
As a Business Development Director, the dynamic individual will develop and mine an active pipeline of location-based digital marketing opportunities. This resource is responsible for growing our new business client base with a focus on enterprise level clients across Germany. Additionally, this person will be engaged in enterprise lead generation and growing the new business portfolio at DAC. The Business Development Director should possess a network of beneficial contacts/relationships, allowing them to hit the ground running.
Key Responsibilities
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Drive an outbound-heavy acquisition strategy to generate qualified meetings with CMOs, CEOs, and Marketing Leads
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Build targeted prospect lists in Apollo, execute structured multi-step outreach sequences in Lemlist, and track pipeline progression in HubSpot
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Develop high-quality outbound sequences that communicate DAC’s value clearly
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Lead the complete sales cycle—from first interaction to signed agreement
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Collaborate with Account Directors, Paid Media, SEO, and Strategy teams to define scope and build detailed proposals
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Maintain an accurate and up-to-date pipeline in HubSpot, including forecasting and reporting for leadership
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Conduct market and competitor research to refine outreach and identify emerging opportunities
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Represent DAC Group Germany at industry events, conferences, and webinars
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Share insights with leadership to influence positioning, messaging, and go-to-market refinement
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Identify opportunities for cross-selling and upselling within early-stage relationships
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Contribute to continuous improvement of outbound playbooks, scripts, and campaigns
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Coach junior SDR team members when needed
Preferred Requirements
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5+ years of experience in business development or B2B sales, ideally in digital marketing
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Strong understanding of Local SEO, Paid Media, Content Marketing, Analytics, and AI-driven solutions
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Proven success in outbound-driven sales environments
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Hands-on experience with Lemlist, Apollo, and HubSpot
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Strong relationship-building, negotiation, and presentation skills
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Ability to position complex digital marketing solutions in a simple, value-oriented way
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Experience managing longer, consultative sales cycles
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Highly organized with strong CRM discipline and forecasting accuracy
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Ability to build, segment, and prioritize prospect lists efficiently
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Commercial mindset with a drive for measurable outcomes
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Fluent English; German fluency preferred for DACH outreach
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Strong internal collaboration skills with cross-functional teams
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Self-driven, proactive, and comfortable in a fast-paced agency environment
What you will get
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Professional Growth: Work with top-tier clients and cutting-edge tools in the performance marketing industry.
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Collaborative Culture: Be part of a global organization that values curiosity, transparency, and innovation.
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Competitive Benefits:
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Competitive salary and commissions
- Generous PTO, wellness initiatives.
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Opportunities for continued learning and professional development.
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A supportive, collaborative, and casual work environment.
This role requires three days in-office. Remote work is not available for this position.
This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. DAC is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, national origin, sexual orientation, gender identity, marital status, citizenship, disability. If you require an accommodation in any aspect of the selection process, please reach out to [email protected]
