Your Talent, our Vision – together we see beyond. Your start at ZEISS Vision Care. As a leading manufacturer of ophthalmic lenses, we help people around the world achieve a clearer vision – sustainable and with focus on the future.
Our products are as diverse as the career paths we offer, from tailored lenses to award-winning measurement systems. Become part of our team and shape a future in which clear vision and professional success go hand in hand.
Define global strategic marketing frameworks and standards
Build and structure Strategic Product Marketing teams across categories
Set strategic direction for positioning and communication
Ensure alignment between category strategy and marketing execution
Oversee campaign strategy development across categories
Drive insight integration and strategic decision-making
Review marketing performance and define improvement actions
Develop talent and organisational capability
The Head of Global Strategic Product Marketing is responsible for building, leading, and continuously developing a horizontal Strategic Product Marketing organisation that serves all product categories across the business. This role establishes and owns the strategic marketing capability, ensuring that all product categories — including spectacle lenses, vision care solutions, myopia management, and ZEISS Eyewear — are supported with world-class strategic marketing that drives demand, adoption, and profitable growth.
Master’s degree in Business Administration, Marketing, International business development , a related field. PhD advantageous.
Profound experience in product management (FMCG preferred) in multi‑market environments; experience in recommendation-driven categories advantageous combined with i n-depth knowledge of the myopia landscape, including current trends, challenges, and opportunities within the global eye care market.
Proven track record of successfully of driving business growth.
Strong analytical skills with the ability to interpret complex data and make strategic decisions. Excellent communication and negotiation skills.
Strong relationship-building skills and the ability to engage with senior stakeholders including Country General Managers effectively.
Experience working in a global environment, with an understanding of regional market dynamics and cultural considerations in program implementation.
Experience in working in cross-functional teams, collaborating with various stakeholders, including markets, marketing, sales, R&D, and clinical teams to achieve overarching program objectives.
Ability to influence and engage with senior leadership and external partners effectively
Willingness to travel
Your ZEISS Recruiting Team:
Hannah Beutler
