We are looking for a Marketing Analytics Manager to join our Web Analytics team and help drive data-informed marketing decisions across the full customer journey. In this role, you will turn complex performance data into actionable insights, enabling smarter budget allocation, improved campaign effectiveness, and sustainable business growth.
You combine strong analytical expertise with hands-on experience in digital measurement, attribution, and performance optimization.
Key Responsibilities
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Marketing Measurement & Performance Analysis
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Develop and continuously improve marketing measurement frameworks, including: multi-touch attribution incrementality / uplift testing.
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customer lifetime value (LTV) modeling
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cohort and retention analysis
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Measure and evaluate the effectiveness of paid, owned, and earned media channels, identifying growth opportunities and optimization levers.
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Analyze user journeys across touchpoints to understand conversion drivers and barriers.
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Data Modeling & Analytics Infrastructure
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Build and maintain robust SQL-based data models (e.g., dbt / BigQuery) to support channel performance analysis and business reporting.
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Ensure data quality, consistency, and accuracy across analytics platforms and marketing data sources (GA4, GTM, BigQuery, ClickHouse).
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Collaborate with engineering and product teams to improve tracking setup and data reliability.
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Attribution, Testing & Insights
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Design and evaluate attribution models: rule-based models, Data-driven / probabilistic models (e.g., Markov chain, Shapley value)
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Plan and assess incrementality tests to measure the true business impact of campaigns.
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Translate analytical findings into clear recommendations for: media budget allocation, channel mix optimization, campaign efficiency improvement.
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Reporting & Stakeholder Management
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Develop and automate dashboards and performance reports (Looker Studio or similar) for key stakeholders.
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Partner closely with marketing, media, CRM, and product teams to align insights with business goals.
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Present insights in a concise and business-relevant way to support strategic decision-making.
