As our Performance Marketing Manager (all genders), you'll drive new customer acquisition through paid social — owning execution and creative optimization across Meta, TikTok, and Pinterest for 6 markets, with a 6-digit monthly budget.
You'll report to the Team Lead Performance, working closely with Paid Search, CRM, and Creative. This role suits a proactive builder who owns outcomes, builds structure where none exists yet, and knows what makes people stop scrolling — turning data into high-converting creative briefs.
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Execute & Optimize: Manage day-to-day, full-funnel campaigns on Meta, TikTok, and Pinterest, focused on efficient CAC/ROAS across all 6 markets.
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Creative Strategy & Briefing: Analyze creative performance (hooks, transitions, CTAs), repurpose top-performing content, and brief our designers, content agency, and creators directly.
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Campaign Architecture: Build smart account structures on Meta
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Budget Management: Reallocate spend fast based on data to scale winners and cut underperformers.
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Testing & AI: Run structured tests, turn results into repeatable playbooks, and bring a forward-looking mindset to AI/automation in campaigns and reporting.
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Reporting: Track CAC, AOV, LTV, and funnel metrics using our attribution model and Sales Channel data; share insights with the team.
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Cross-functional Collaboration: Align with Paid Search, CRM, and Creative on strategy and messaging.
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2–4 years hands-on experience in Meta/TikTok performance marketing within D2C e-commerce, with real budget ownership; Pinterest experience a plus.
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Comfortable managing 6-digit monthly budgets.
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Creative eye for social-first video/content and native platform trends.
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Fluent in KPIs: Hook Rate, CPC, stop-scroll rate, CAC, AOV, LTV.
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Ownership mindset — you build solutions rather than wait for instructions.
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Curious about AI and automation in marketing.
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E-commerce basics (catalogues/feeds); wellness, supplements, or FMCG/CPG a plus.
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Languages: fluent German and English required; Dutch, Italian, French, or Spanish a strong plus.
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Munich office, ambitious and fast-growing team.
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Steep learning curve, freedom to shape our marketing.
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Flat hierarchies, fast decisions.
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Friendly team, open feedback culture.
Bears with Benefits is a fast-growing consumer health company based in Munich, building a bold, modern brand in one of the most dynamic categories in the market. Founded with the ambition to rethink how health and well-being brands are built, we combine strong brand thinking with a clear focus on impact, quality, and long-term relevance.
With strong momentum and ambitious growth plans, we are in a phase of rapid international expansion while continuously strengthening our organization, processes, and leadership capabilities. We operate with an entrepreneurial mindset, high ownership, and fast decision-making — empowering teams to move quickly, take responsibility, and build a scalable, sustainable business.
