As Senior Brand Strategy Manager (m/f/d), you will develop and manage our overarching brand and partnership strategy in the international travel retail sector and ensure a consistent, distinctive brand experience across all touchpoints.
In particular, you will
- develop and refine our overarching brand strategy and positioning in the international travel retail landscape
- define key brand elements and strategic guidelines for consistent storytelling
- ensure that the brand strategy aligns with corporate goals and market requirements
- ensure a consistent and recognizable brand experience across all internal and external touchpoints
- develop principles, guidelines, and frameworks to manage the brand experience
- translate corporate priorities into a clear partnership strategy and define strategic focus areas and value propositions
- conceive and develop brand and partnership initiatives, as well as scalable collaboration models and programs
- work with internal and external partners to develop strategic partnership concepts through to implementation
- serve as the central point of contact for strategic and creative partners
- prepare decision-making materials and presentations for the Executive Board and moderate strategic discussions
