Freelance Commercial Lead / Key Account Manager, DACHLifestyle Brands + No & Low Beverage Partnerships
Location: Berlin preferred / EU-remote possibleContract: Freelance, initial 3-month contractCommitment: 20 hours per weekCompensation: Base freelance fee + uncapped commissionTarget: €75k–€150k in signed net contract value within the first 90 daysStart: As soon as possible
About Le Magasin
Le Magasin is building a tech-enabled co-retail marketplace that helps DTC and lifestyle brands launch into physical retail without long leases, heavy overhead, or traditional retail risk.
We operate two connected commercial platforms:
Co-Retail — curated physical retail activations for lifestyle, design, fashion, beauty, food, interiors, jewelry, media, accessories, and consumer brands.
Dry Bar F&B — our non-alcoholic hospitality, tasting, and brand activation platform for No & Low beverage brands, functional drinks, aperitifs, wines, beers, spirits alternatives, and corporate partners.
After launching in Berlin and completing partnership with Nordiska Kompaniet in Stockholm, and Bikini Berlin, Le Magasin has worked with 275+ DTC and lifestyle brands across retail, events, hospitality, and brand partnerships.
We are now building our DACH commercial pipeline and looking for a commercially proven operator to help lead the next stage of growth.
The Opportunity
This is a founder-adjacent commercial role for someone who can help structure revenue from the ground up.
We already have a target account list, working pipeline, commercial materials, and market traction. Now we need a financially motivated, entrepreneurial Key Account Manager who can take ownership of outreach, move prospects through the funnel, close partnerships, and help turn the DACH opportunity into booked revenue.
This is not a passive account management role. It is a hunter/operator mandate for someone who understands that early-stage commercial work requires focus, persistence, strong judgment, and disciplined follow-through.
The role has meaningful upside for the right person: you will be selling into an active market, across two platforms, with commission potential tied directly to revenue closed.
What You Will Own
You will lead commercial outreach and conversion across the DACH region for both Le Magasin platforms:
1. Co-Retail Partnerships
You will target and close lifestyle brands across categories including:
- Accessories
- Cosmetics
- Fashion
- Food & Beverage
- Home & Interiors
- Jewelry
- Media
- Design-led consumer brands
- Lifestyle and culture brands
2. Dry Bar F&B Partnerships
You will target and close No & Low beverage and hospitality partners, including:
- Non-alcoholic spirits alternatives
- No & Low aperitifs, wines, beers, and cocktails
- Functional beverage brands
- Wellness-adjacent beverage brands
- Corporate partners for tastings, events, and hospitality activations
- Menu and brand activation partners
Responsibilities
- Own and manage the DACH sales pipeline across Co-Retail and Dry Bar F&B.
- Work from an existing target account list and active pipeline while also identifying new high-potential prospects.
- Lead proactive outbound via LinkedIn, email, warm introductions, events, and industry networks.
- Qualify prospects and determine fit across brand participation, corporate sponsorship, and Dry Bar F&B partnership opportunities.
- Run discovery calls and communicate Le Magasin’s commercial value proposition clearly.
- Prepare proposals, follow up with discipline, and move accounts toward signed agreements.
- Close brand participation fees, corporate sponsorships, Dry Bar F&B partnerships, and strategic commercial accounts.
- Maintain CRM discipline, including deal stage, next steps, forecast, expected value, and close probability.
- Provide weekly commercial updates to the founding team.
- Capture market feedback to help refine pricing, offer structure, sales materials, and category targeting.
- Manage key relationships commercially until they are ready to hand off to operations for onboarding and execution.
90-Day Success Metrics
The first 90 days should produce measurable commercial traction, including:
- €75k–€150k in signed net contract value.
- A structured DACH pipeline across Co-Retail and Dry Bar F&B.
- Consistent qualified sales conversations with relevant brands and corporate partners.
- Signed commercial partnerships across brand participation, sponsorship, and Dry Bar F&B opportunities.
- Clear CRM reporting and weekly sales forecasting.
- Strategic accounts opened in priority categories.
- Actionable market feedback on which categories, offers, and pricing structures are converting.
- A repeatable outbound and follow-up rhythm that can scale.
What You Bring
- 3–7+ years of experience in B2B sales, business development, key account management, partnerships, wholesale, FMCG, retail, hospitality, brand activations, or experiential marketing.
- Proven ability to generate pipeline, open doors, and close commercial partnerships.
- Strong understanding of lifestyle, design, beauty, fashion, food & beverage, retail, hospitality, or No & Low beverage categories.
- Commercial confidence: you know how to qualify prospects, manage objections, follow up, negotiate, and close.
- Entrepreneurial mindset and comfort working in a fast-moving startup environment.
- Financial motivation and a strong performance orientation.
- Ability to operate independently without needing a large corporate sales infrastructure.
- Strong written and verbal communication skills.
- CRM discipline and comfort reporting pipeline progress clearly.
- Fluent English required.
- Conversational/professional German required; fluent German strongly preferred.
- Existing DACH network across brands, agencies, distributors, FMCG, hospitality, retail, or lifestyle companies is a major plus.
Ideal Candidate
You may be a strong fit if you are:
- A commercially proven KAM, sales lead, or business development operator.
- A former agency, FMCG, wholesale, retail, brand partnerships, or hospitality sales professional.
- A freelance commercial operator who understands how to build pipeline and close revenue without needing heavy management.
- Someone with an existing DACH network and the confidence to approach founders, brand leads, marketing teams, and partnership decision-makers.
- Financially motivated, self-starting, and comfortable being measured by results.
- Excited by the opportunity to help build a new commercial category at the intersection of retail, hospitality, consumer brands, and experiential marketing.
Compensation
This is a freelance contract with a base fee plus uncapped commission.
Current structure:
- Base: €20–35/hour, depending on experience and profile
- Brand partnerships: 10% commission
- Corporate partnerships: 5% commission
- €500 bonus for corporate deals above €20,000
- Commission calculated on signed net contract value after refunds, cancellations, or credits
- Potential to extend or evolve into a longer-term commercial leadership role based on performance
Why Join
- Own a meaningful commercial mandate across the DACH region.
- Work directly with the founding team.
- Sell across two high-potential platforms: Co-Retail and Dry Bar F&B.
- Step into an existing target list and working pipeline.
- Help structure revenue from the ground up.
- Build relationships with emerging and established lifestyle, design, FMCG, hospitality, and No & Low beverage brands.
- Earn upside based on commercial performance.
- Help shape a scalable retail and hospitality platform for the next generation of consumer brands.
How to Apply
Send your CV or LinkedIn profile.
Please include 2–3 examples of brands, accounts, partnerships, or commercial deals you have opened, managed, or closed.
Job Types: Part-time, Contract, Commission
Contract length: 6 months
Pay: 20,00€ - 35,00€ per hour
Work Location: Remote
