Lead Generation Manager B2B SaaS / Demand Generation ManagerAbout DABBEL
DABBEL is an AI company specialized in building operations. Our software sits on top of existing Building Management Systems and optimizes HVAC systems predictively and in real time. We help commercial buildings reduce energy costs and CO₂ emissions without new hardware, without CAPEX, and without interrupting building operations.
We are now looking for a hands-on Lead Generation Manager who will take full ownership of our lead pipeline.
The Role
This is not a generic marketing role.
We are looking for someone who can own, build, manage, and improve DABBEL’s B2B lead generation engine. At DABBEL, we separate responsibilities clearly: marketing owns leads and lead pipeline generation, sales owns deals and deal progression, engineering delivers customer value, and software builds the product.
Your mission will be to create a consistent flow of qualified B2B leads for our sales team, especially across commercial real estate, industrial buildings, logistics, manufacturing, and large corporate office portfolios.
You will be responsible for identifying the right target accounts, generating leads, running outbound campaigns, improving campaign performance, and ensuring that sales receives high-quality opportunities.
What You Will Own
You will take ownership of the full lead generation process, including:
- Building and maintaining target account lists
- Identifying relevant decision-makers and stakeholders
- Running LinkedIn outreach campaigns using tools such as LinkedHelper or similar platforms
- Creating and managing email outreach campaigns
- Using lead generation and enrichment tools to build qualified contact lists
- Testing campaign messaging and improving conversion rates
- Coordinating closely with sales to understand lead quality and pipeline impact
- Managing lead data in the CRM
- Reporting weekly on lead generation performance, campaign results, and pipeline contribution
- Continuously improving our outbound engine based on data and feedback
What Success Looks Like
You will be measured by the quality and volume of pipeline you create.
Key performance indicators include:
- Number of qualified leads generated
- Number of meetings booked with ICP-fit companies
- Lead-to-SQL conversion rate
- Sales pipeline value created
- Campaign response rates
- Quality and accuracy of CRM data
- Speed of testing, learning, and improving campaigns
What We Are Looking For
We are looking for a practical, execution-driven person who knows how to generate B2B leads, not just talk about marketing strategy.
You should have experience with:
- B2B lead generation
- LinkedIn outbound campaigns
- Email outreach campaigns
- LinkedHelper or similar LinkedIn automation tools
- Lead research and list building
- CRM systems, ideally HubSpot
- Campaign tracking and reporting
- Working closely with sales teams
- Testing different messages, ICPs, and outreach angles
Experience in B2B SaaS, energy, real estate, facility management, PropTech, climate tech, or industrial solutions is a strong plus.
Your Profile
You are a good fit if you:
- Take ownership instead of waiting for instructions
- Are highly structured and data-driven
- Understand that lead generation is measured by pipeline, not by activity alone
- Can work independently and execute fast
- Are comfortable testing, failing, learning, and improving
- Know how to research companies and decision-makers
- Can write clear outbound messages
- Understand the difference between a contact, a lead, an SQL, and a real sales opportunity
- Are comfortable working in a startup environment where results matter
Nice to Have
- Experience with HubSpot
- Experience with LinkedHelper
- Experience with Apollo, Lemlist, Clay, Instantly, Sales Navigator, or similar tools
- Experience targeting real estate, facility management, energy management, or industrial companies
- German language skills
- Knowledge of B2B SaaS sales funnels
Languages
English is required.
German is a strong plus, but not mandatory.
What We Offer
- A high-impact role with direct ownership of DABBEL’s lead pipeline
- Close collaboration with the sales and leadership team
- A clear performance framework
- The opportunity to build the demand generation engine of a growing AI company
- A practical, fast-moving environment with short decision paths
- Competitive salary and performance-based compensation
Compensation
Depending on experience, we offer a gross annual salary in the range of:
55.000 € to 80.000 €, plus performance-based bonus.
Location
Germany preferred. Hybrid or remote setup can be discussed depending on experience and working style.
Why Join DABBEL?
This is a role for someone who wants responsibility, ownership, and measurable impact.
You will be responsible for building and improving the lead generation engine of a growing AI company in the building optimization and energy efficiency space. Your work will directly influence our sales pipeline, company growth, and market expansion.
What you can expect:
- Real ownership of the lead pipeline, not just task execution
- Direct access to leadership and sales decision-making
- A clear link between your work and company growth
- Competitive salary with performance-based bonus
- Modern office in the center of Düsseldorf
- Fitness and wellbeing benefits such as Urban Sports Club or Wellhub
- JobRad or equivalent mobility benefit
- Regular team events and company activities
- Occasional team travel and offsites
- Budget for certifications, coaching, training, and personal development
- Startup environment with speed, responsibility, and room to build things your way
Important
This role is for someone who wants to be accountable for results. We are not looking for a general marketing assistant or someone focused only on content creation. We are looking for a person who can generate qualified B2B pipeline and build a repeatable lead generation machine.
Job Types: Full-time, Part-time
Pay: 55.000,00€ - 80.000,00€ per year
Ability to commute/relocate:
- 40212 Düsseldorf: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- Have you previously owned lead generation or pipeline generation in a B2B company?
- Describe the most successful outbound lead generation campaign you personally owned. Please include target segment, channel, tools used, number of contacts targeted, reply rate, positive reply rate, meetings booked, SQLs/opportunities created, and campaign duration.
- Describe one outbound campaign that failed or underperformed. What was the original hypothesis, which metrics showed it was not working, what did you change, and what was the result after the change?
- Imagine you need to generate qualified leads for DABBEL from logistics companies with large warehouses in Germany, Switzerland, and Austria. Which ICP, job titles, data sources, tools, message angle, sequence, AI usage, CRM setup, and weekly KPIs would you use?
- Which outbound and lead generation tools have you personally used? Please mention only tools you used hands-on and explain briefly what you used each for: LinkedIn Sales Navigator, LinkedHelper, Apollo, Clay, Instantly, Smartlead, Lemlist, HubSpot, Make, Zapier, PhantomBuster, ChatGPT, Perplexity, etc.
- Describe one AI or low-code workflow you built or used for lead generation. Please include the business problem, tools used, trigger, workflow steps, output, time saved, and result achieved.
- Which weekly KPIs would you track as the owner of lead pipeline generation? Please separate activity KPIs from outcome KPIs and explain which 3 KPIs matter most to measure real pipeline impact.
- How do you decide whether a lead is qualified before passing it to sales? Please define your qualification criteria for a company like DABBEL, including company type, building type, size, country, BMS/building automation signals, decision-maker seniority, and urgency.
- Earliest starting date?
Education:
Experience:
- lead generation: 5 years (Preferred)
Work Location: In person
