We are seeking an experienced and well-connected Marketing & Business Development Manager to lead growth initiatives across the European defense sector. The role focuses on expanding our footprint within NATO-aligned markets, strengthening strategic relationships, and driving new business opportunities in simulation and training solutions.
Key Responsibilities
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Develop and execute business development and market penetration strategies across Europe
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Identify, qualify, and pursue new opportunities with defense ministries, armed forces, and prime contractors
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Build and maintain strong relationships with NATO stakeholders, procurement bodies, and industry partners
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Lead tender processes, proposals, and negotiations
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Represent the company at industry events, exhibitions, and conferences
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Collaborate with internal teams (R&D, product, delivery) to align solutions with customer requirements
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Provide market intelligence, competitor analysis, and strategic insights
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Support marketing activities including positioning, messaging, and campaign execution in the region
Requirements
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Military background in a NATO army (mandatory)
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Preferably experience in the defense industry (e.g., simulation, training systems, or related domains)
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Proven track record in business development, sales, or strategic partnerships
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Strong understanding of European defense procurement processes and ecosystem
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Excellent network within NATO and European defense organizations
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Fluent English (written and spoken); additional European languages are an advantage
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High level of commercial acumen and negotiation skills
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Willingness to travel extensively across Europe
Profile
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Strategic thinker with strong execution capabilities
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Relationship-driven, with the ability to operate at senior levels
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Self-motivated and comfortable working in a dynamic, international environment
