Join us at Raketech, the powerhouse in iGaming affiliate and performance marketing! We’re searching for a passionate, quick-thinking Head of Industry Media to drive our vision forward. With our finger on the pulse of the industry, we’re propelling growth and innovation.
The Role:
We are looking for a Head of Industry Media to own and grow Raketech's industry media platforms across multiple markets. This is a product-first role that ties different platforms together, develops the audience and builds the distribution engine that makes brands credible at scale.
As Head of Industry Media, you are expected to…
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Own the vision and roadmap for the industry media platform across all markets
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Lead the platform strategy by defining and maintaining the product standards across all geo properties
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Manage product owners or site managers and ensure learnings are shared across teams
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Carry out continuous in-depth audience intelligence
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Set the distribution strategy, including identifying and developing new distribution channels
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Build brand credibility and brand recognition
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Set and enforce content quality standards
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Enable cross-geo features and distribution
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Brief and guide teams on editorial positioning
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Evaluate and plan commercial strategies in collaboration with our commercial team
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Stay up-to-date with competitors and identify differentiation angles and gaps
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Set growth targets, own KPIs, report on performance to senior stakeholders and keep direct reports accountable
Success in this role means…
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Creation of coherent and recognisable brand identities
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Growing a loyal readership by creating credible sources of information
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Creating a steady distribution engine to reach the right audience
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Creating and leading an enabled and aligned team
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Creating clear commercial propositions without compromising editorial credibility
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Deep understanding of the iGaming industry
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Proven experience in a product owner or editorial product role within a digital media business
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Experience building or scaling a B2C or B2B audience product
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Demonstrated ability to work across multiple markets or properties simultaneously
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Data literate — comfortable in analytics tools, knows what engagement metrics matter, can translate data into product decisions
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Strong cross-functional collaborator
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Fluent in English; additional Nordic language is a strong plus
