As the Commercial Lead you are responsible for driving growth through meaningful client partnerships and creator-led marketing. By combining a strong commercial mindset with a deep understanding of brands, communities and the creator landscape, you identify opportunities that create value for both clients and We Are Era.
You are responsible for driving new business, building impactful partnerships, and helping brands connect with audiences through creator marketing that drives both relevance and results. Alongside your commercial responsibilities, you play a key role in supporting the team, creating the conditions for strong collaboration, clear priorities, and smooth execution across projects. With a growth mindset, you help strengthen our offering, unlock new opportunities and foster a culture where creativity, ideas and commercial excellence thrive together.
- Drive growth by identifying and securing new strategic client partnerships, with a focus on long-term collaboration.
- Act as a strategic and creative advisor to both new and existing clients, guiding them toward innovative creator marketing, media, and social solutions.
- Lead strategic client dialogues, negotiations, and commercial discussions to strengthen partnerships and drive business results.
- Coordinate and drive the day-to-day commercial work within the Sales team, ensuring alignment, momentum, and collaboration across teams.
- Act as a key point of contact and support for colleagues within the business area, sharing knowledge, best practices, and commercial guidance when needed.
- Lead pitches and proposals with a focus on insight-driven storytelling, commercial clarity, and measurable impact.
- Monitor client needs and commercial opportunities to ensure We Are Era remains relevant and competitive.
- Represent We Are Era externally at industry events, networking forums and key business meetings to strengthen relationships and generate new opportunities.
- Follow We Are Era’s policies, processes, and guidelines, and contribute to improving ways of working where relevant.
- Have solid experience from strategic sales roles within influencer marketing, digital media, advertising, or a related industry.
- Have a proven track record of building, developing, and growing long-term relationships with senior client stakeholders.
- Take a consultative approach to sales and are skilled at identifying opportunities, shaping solutions, and creating long-term commercial value.
- Lead by example and enjoy supporting the Sales team, sharing knowledge, and creating momentum across teams and projects.
- Bring an inclusive mindset and value different perspectives, fostering collaboration and creating an environment where people, ideas, and creativity can thrive.
- Are comfortable taking ownership, driving initiatives forward, and acting as a natural point of coordination within the business area.
- Are a confident communicator who can build trust, influence decision-making, and navigate complex stakeholder environments.
- Combine strong commercial awareness with a deep understanding of brands, marketing, and the creator landscape.
- Are motivated by driving growth, creating new opportunities, and contributing to the continued success of the business area.
