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HOLY is the soft drink revolution: With our powdered drinks HOLY Energy®, HOLY Hydration®, HOLY Iced Tea®, and HOLY Milkshake® you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
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Over 2M loyal customers: Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it: 4.6 stars on reviews.io speak for themselves.
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From D2C to Global Omnichannel: In less than four years, we've profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, UK and PL. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
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We are still just getting started: Backed by the world's best consumer investors, we aim to revolutionize the soft drink industry and build a generational love brand: tastier, healthier & more sustainable. Our team of 150+ people aims high (Coca-Cola, we're coming for you!).
HOLY has become Europe's fastest-growing soft drink brand in retail in under two years. The momentum is real, and so is the complexity that comes with it: more markets, more channels, more decisions that need to be made well and fast.
As Commercial Excellence Lead, you sit at the center of HOLY's retail organization with a broad scope and real ownership to raise the performance of everything around you.
Concretely, you own two things that matter enormously right now:
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HOLY's Retail commercial value logic: Price-Pack-Promo architecture, channel strategy, and revenue growth management across markets, products, and channels.
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The Retail Operating System: the steering processes that keep a fast-growing organization aligned and executing at a high level.
This is a senior role within the Retail leadership team. You work directly alongside the Director of Retail & Omnichannel, involved in the decisions that shape where HOLY goes next. If you want to be at the center of HOLY's success story, this is the role.
Responsibilities:
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Own HOLY's commercial value logic across markets. Define portfolio roles, price-pack guardrails, and channel strategies that protect margin and enable scalable growth. Translate this into coherent market-level execution in partnership with KAM teams, and drive global trade term alignment across Sales.
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Lead Retail's high-impact growth initiatives. Identify and execute the key levers across Market, Product, and Channel leading 3 FTEs. Ensure consistency, scalability, and measurable commercial impact. Drive integrated decision-making across Sales, Marketing, and FOPS.
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Run and continuously improve the Retail OS. Own the steering infrastructure end-to-end: priorities, cadence, decision quality, and execution follow-through. Raise the standard of how the organization operates.
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Be a true sparring partner to Retail leadership. Support strategic moments with depth and precision: board meeting and investor preparation, Monthly All Hands, bi-annual sales kick-off, and the day-to-day decisions.
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You've built commercial systems. You have deep experience in CPG, whether from a top-tier strategy background (management consulting, VC/PE, or corporate strategy), or directly within a fast-scaling consumer business. You understand revenue growth management, commercial strategy, category management, or GTM from the inside out.
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You own things end-to-end. You're as comfortable building the strategy as you are making sure it gets executed. You follow through without being pushed.
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You raise the bar for the people you work with. You take fast-moving complexity, give it shape, and help leaders make better decisions faster. You're the kind of person who makes a whole room more effective.
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You move fast and get things done. You've operated in high-growth, multi-stakeholder environments before. You can structure messy topics, align stakeholders with different priorities, and keep cross-functional projects moving.
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You communicate well. In a board deck, a one-pager, or a tough conversation. You make complex things simple without losing accuracy. You're comfortable in a room with senior leadership and credible representing HOLY to external partners, advisors, or investors.
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You're comfortable with data. You build robust reports, large-scale spreadsheets, and polished slides. SQL and data analytics experience is a plus.
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Language: Fluency in English is required. German is a plus.
In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect:
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A successful and growing company: Join a company that has been growing profitable and quickly for the last 36+ months and have raised a series B, while many other e-commerce companies are struggling.
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Huge impact and career growth: Enjoy huge impact and hence explosive career growth, build your own market, and shape HOLY’s internationalisation in a top market
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Awesome team: Join an awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic. Get to know us and see for yourself!
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Top product: Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our Trustpilot reviews or contact us for free samples.
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Future of e-commerce: Be part of the future of e-commerce and help set new standards in many areas. Work with the best minds in the industry.
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Startup culture: Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
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Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer, such as a central office in Berlin Prenzlauerberg, flexible working hours, and much more.
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How we support your growth: flexible hours, 28 vacation days, 30 work-from-abroad days, €1,500 learning budget, Urban Sports Club membership, 63€ public transport subsidy, and biannual 360° feedback tied to your compensation.
Find out more about HOLY and our team on our careers page.
As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.
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Getting to know you: We will have a 30 minute screening interview where we will talk to you more about HOLY and the position and see if our expectations match.
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Hiring Manager interview with Ben, our Retail Director : We will dive a bit deeper into your experience and details of the role.
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Case study & on-site interview: As soon as you have successfully completed the first interviews, you will receive a case study. In a second meeting at our office, the team will discuss your case study with you and answer questions about our workspace, the HOLY Temple.
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Reference calls: At this stage, we’d like to connect with 1–2 former colleagues or managers who have worked closely with you. These conversations help us better understand your working style and strengths from those who know you professionally.
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Interview with Matze: As a strong cultural fit is important to us, you will have a final meeting with Matze, one of our HOLY Founders. This gives both you and us the opportunity for a final check.
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Job offer and decision: If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!
Typically his process should take around 2 weeks.
If you have any questions or feedback, please send an email to [email protected].
HOLY Softdrinks GmbH
Saarbrücker Str. 37
10405, Berlin
Disclaimer
EN: Holy Softdrinks GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. If you have a specific need that requires assistant in the application process, please reach out to our People Team at [email protected].
DE: Holy Softdrinks GmbH ist ein Arbeitgeber, der Chancengleichheit fördert und sich dafür einsetzt, gleiche Beschäftigungsmöglichkeiten unabhängig von Herkunft, Hautfarbe, Abstammung, Religion, Geschlecht, Nationalität, sexueller Orientierung, Alter, Staatsbürgerschaft, Familienstand, Behinderung oder Geschlechtsidentität zu bieten. Wenn du spezielle Bedürfnisse hast, die Unterstützung im Bewerbungsprozess erfordern, wendest du dich bitte an unser People Team unter [email protected].
