BESTSECRET is looking for a Social Media & Content Marketing Specialist to join our Brand Department on a permanent basis. You will be responsible for creating and executing first-class social media and editorial content while collaborating closely with the wider Marketing team and key stakeholders. Additionally, you must be willing to work in a fast-paced international environment, and you will report directly to the Senior Lead of Social Media & Content Marketing.
Responsibilities:
- Own and execute BESTSECRET’s social media strategy across Instagram (lead channel), Facebook, and TikTok, including campaign planning, publishing, and performance optimisation.
- Grow brand awareness, engagement, and international audiences through data-driven content, community management, and KPI-focused reporting.
- Create and manage premium social media content, leveraging trends and insights to develop engaging concepts, copy, stories, and editorial campaigns.
- Guide influencer marketing activities from briefing and campaign execution through performance analysis and optimisation.
- Partner with Performance Marketing, agencies, and cross-functional teams to amplify high performing content, deliver integrated campaigns, and support key brand initiatives.
Must-Haves:
- Bachelor’s degree in Marketing, Advertising, or a related field.
- 5+ years of social media, content, or digital marketing experience, ideally within fashion, lifestyle, e-commerce, or premium consumer brands.
- Proven expertise in social media ownership, influencer marketing, and paid social/performance marketing across Instagram, Facebook, and TikTok.
- Strong understanding of content performance, analytics, social listening, and reporting tools (e.g., Power BI); experience with Emplifi is a plus.
- Excellent English communication and copywriting skills, with a collaborative mindset; German or additional European languages are a plus.
We offer:
- Opportunity to work on a creative and international team.
- Responsibility to own a project and work together on a team of marketing lovers.
- A very driven team culture, always open to new challenges and improvements.
- The ability to create inspiring content reaching thousands of people.
- Employee benefits in terms of shopping discounts.
- Permanent employment with long-term growth and development opportunities.
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