The VP, Go-to-Market turns product value into revenue; owning the strategy and execution that connects product value to revenue outcomes across every route to market — direct, channel, and existing customers. The role sits at the intersection of marketing, product, sales, and customer success, aligning those teams around one commercial motion and one set of targets.
The role is Product's primary commercial GTM partner. Upstream, they feed win-loss insight, competitive intelligence, and customer feedback into roadmap priorities. Downstream, they turn shipped product into pipeline — owning packaging, positioning, and launch readiness so new features convert into adoption and revenue.
As a member of the Senior Leadership Team, the VP, GTM shapes company-wide commercial strategy, not just marketing execution.
