This role sits within emnify's marketing team of 11, reporting directly to the VP of Marketing. You will own three interconnected pillars — SEO, Generative Engine Optimisation (GEO), and our HubSpot website — and be accountable for tying all three to pipeline. Day-to-day, you'll work most closely with the Demand Generation Manager and Content Manager, with strong cross-functional ties to Product Marketing, Legal, and our Network team. You'll also serve as the primary point of contact for our SEO/GEO agency, with shared touchpoints across our web development and design agency.
In your first few weeks, you'll get under the hood of our current SEO and GEO performance — auditing what's working, what's been neglected, and where the quick wins are. You'll also work with our existing SEO/GEO agencies and continue to develop and manage the relationship with them
By month two or three, you'll have a clear organic roadmap in place, aligned with Demand Generation and Content, and be running the first round of CRO experiments on our key conversion pages. If an agency transition is needed, that process will be underway.
By the halfway mark, you'll own a live performance dashboard, be reporting organic pipeline contribution to the VP of Marketing, and have begun the multilingual website work for our North America and Brazil markets. SEO and GEO will feel like one connected programme rather than two separate tracks.
Modern SEO:
- Own the SEO roadmap end-to-end — strategy, prioritisation, and execution across technical, on-page, and off-page — driving qualified organic traffic that converts, not just ranks
- Lead technical SEO across a complex, multilingual environment Core Web Vitals, schema markup, hreflang, and crawl health across EN, DE, ES, FR, IT, and PT-BR
Generative Engine Optimisation (GEO) / AI Search:
- Build emnify's presence in AI-generated answers — structuring content, entity signals, and citations so we show up in ChatGPT, Perplexity, Google AI Overviews, and Gemini for the searches that matter
- Develop and own our GEO measurement framework — tracking brand mentions and product citations across generative outputs and iterating based on what moves the needle
Website Management (HubSpot):
- Own the HubSpot website end-to-end — building and optimising pages, running CRO experiments at key conversion touchpoints, and maintaining a clean, well-governed CMS
- Partner with Demand Generation, Design, and Product to ship website improvements that support pipeline, not just traffic
Agency Management:
- Serve as the day-to-day lead for our SEO/GEO agency — setting clear briefs, holding deliverables to a high standard, and ensuring output stays aligned with emnify's strategy and quality bar
Demand Generation Impact:
- Connect organic performance directly to pipeline — owning targets for traffic, MQL-to-SQL conversion, and organic revenue contribution, and reporting those results to marketing leadership
- A solid track record in hands-on SEO within a B2B/B2C or SaaS environment, with demonstrable results across technical, on-page, and off-page disciplines.
- Fluency in HubSpot Content Hub — you can build, edit, and manage pages independently, without developer support. This is non-negotiable.
- Strong technical SEO capability, crawl audits, Core Web Vitals, schema markup for multilingual markets, log file analysis.
- A genuine understanding of GEO and AI Search optimisation — you can speak to entity SEO, E-E-A-T, and structured citations in practical terms, and you have a view on how these differ from traditional SEO.
- Proficiency with GA4, Google Search Console, and at least one of SEMrush or Ahrefs.
- The ability to build a clear reporting framework and present organic performance and insights to marketing leadership in a way that connects to business outcomes.
- Strong project management and cross-functional collaboration skills — you're comfortable working with content, design, legal, and external agencies simultaneously.
