Strategic Launch & Business Development
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Lead the full end-to-end market launch of new Healthy Snacks innovations in the German retail & drugstore market, from insight-based business rationale and sell-in support to in-market execution
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Translate consumer, shopper and market insights into a robust go-to-market and launch strategy across LEH and drugstore channels
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Identify growth opportunities within the Healthy Snacks segment and contribute to building a scalable, future-proof business model
Cross-Functional & Stakeholder Leadership
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Act as the central project lead coordinating all internal and external stakeholders (Brand, Trade Marketing, KAM, Global Brand, agencies, retailers, etc.)
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Ensure seamless alignment across timelines, deliverables, assets, content setup and POS materials
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Drive decision-making and execution with an entrepreneurial mindset, ensuring focus, speed and accountability within lean structures
Launch Activation & Retail Execution
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Plan and execute impactful launch activations including communication, sampling concepts, POS excellence and retailer-specific execution
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Ensure strong visibility and execution quality at shelf across LEH and drugstores, maximizing trial and conversion
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Work closely with sales and trade marketing to secure optimal in-store and promotional support
Performance Management & Optimization
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Closely monitor launch performance across sell-in, sell-out, activation KPIs and social listening
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Identify risks and opportunities early and implement corrective actions to ensure a successful and sustainable market introduction
