The Senior Director, Public Affairs, Germany shapes the external environment to enable sustainable, responsible growth for The CocaCola Company and the CocaCola system in one of Europe OU’s highly visible and regulated markets. Operating at the intersection of public policy, reputation, and sustainability, this role defines and executes a forward-looking public affairs strategy that protects our license to win and advances consumer centric, evidence based outcomes.
You will lead policy and advocacy across Germany, strengthen senior level stakeholder trust, and embed public affairs into commercial decisions—linking policy choices to portfolio, packaging, route to market, and brand reputation. Partnering closely with PACS, Commercial, Sustainability, and bottling partners, you will translate external shifts into actionable choices for leadership and deliver measurable impact aligned to Europe OU priorities.
Public Policy & Regulatory Strategy
Shape clear positions on priority issues (e.g., packaging & circularity, nutrition & sugar reduction, responsible marketing/advertising, fiscal measures, climate & sustainability), grounded in evidence and consumer impact.
Advocacy & Stakeholder Engagement
Lead high impact engagement with government, regulators, trade associations, NGOs, academia, and community leaders, representing the CocaCola system with credibility and clarity.
Reputation & Issues Management
Sustainability & Social Impact
Localize Europe OU sustainability strategy for Germany; operationalize commitments across packaging circularity, climate, water, and responsible marketing.
System & Commercial Integration
Governance, Risk & Measurement
Set OKRs/KPIs for policy influence, reputation strength, stakeholder trust, and sustainability impact; report progress with discipline.
Qualifications & Experience:
Bachelor’s degree in Public Affairs, Political Science, Communications, Environmental Science, or related field; Master’s degree preferred.10+ years’ progressive experience in public policy/public affairs, government relations, sustainability, and/or corporate communications
Deep understanding of the political, policy, and regulatory landscape across the countries; strong network across government, regulators, and industry bodies.
Proven track record shaping policy outcomes and leading senior level stakeholder engagement on issues such as packaging & circularity, nutrition & public health, climate, and responsible marketing.
Skilled in stakeholder mapping, evidence based advocacy, and insight driven strategy; comfortable with data, research, and measurement.
Location(s):
Germany
City/Cities:
BERLIN
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
July 7, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
