You are responsible for our personalization and A/B testing initiatives and develop data-driven strategies to continuously improve the conversion rate of our webshops.
With your understanding of user behavior, your enthusiasm for experimentation, and your analytical mindset, you actively drive the optimization of our webshops.
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End-to-end ownership of all A/B tests and personalization campaigns – from ideation to impact measurement
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Development, conceptualization, implementation, and analysis of personalization campaigns and A/B tests
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Close collaboration with UX, design, webshop development, analytics, and other stakeholders, as well as with online marketing to ensure a holistic user experience
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Preparation of test results and active communication of insights within the organization
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Creation of briefings for designers and developers, as well as validation of technical specifications
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Continuous monitoring of campaign performance, identification of scaling potentials, and derivation of actionable recommendations
