Category Manager (m/f/d)

Lotus Bakeries -
Düsseldorf

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Details zur Stelle

Leistungen

Firmenevents

Qualifikationen

Marketing
E-Commerce
Master
POS
Marketing

Vollständige Stellenbeschreibung

Allemagne

Düsseldorf

Join our team to further grow our Biscoff & Natural Foods Business and the categories we are operating in. In this role you will be part of a four-person Category Management & Marketing team, reporting to the Category Development & Marketing Manager. Your Mission Enable the key link between national growth strategy and customer execution, ensuring category and brand success across all touchpoints.Drive profitable growth, leveraging data insights, and foster strong collaborations to shape winning market strategies.

La poste en détail

Strategic Category & Customer Management

Act as the primary contact for sales teams, translating the national growth strategy into actionable customer plans across promotion, assortment and communication
Define targets, track performance, and optimize execution to drive category and brand success

Data-Driven Decision Making

Continuously monitor KPIs from Circana/Nielsen, Gfk, and research insights to manage category, channel, and customer performance
Identify market trends & shopper insights to develop data-backed growth recommendations

Best-in-Class Storytelling

Develop compelling sell-in stories, ensuring strong customer buy-in through insight-driven narratives

Data & Budget Management

Oversee local data contracts and manage strategic relationships with Nielsen, GfK, IRI, ensuring optimal budget allocation for insights and reporting

Shelf & Category Optimization

Lead shelf/category management initiatives, collaborating with customers to enhance category impact

Digital Commerce & Retail Media Expertise

Act as the channel expert for eCom activation and digital retail media, ensuring top-tier execution across digital platforms
Collaborate with cross-functional teams to drive digital growth initiatives and maximize brand presence in eCommerce

Profil

Academic Excellence: A master’s degree in economics, marketing, or equivalent
Proven Expertise: 3+ years in Category Management, ideally with GS1-certification
Consumer Insights: Comprehensive knowledge of relevant panel data (e.g., GfK, Circana, YouGov), including the ability to analyze and strategically leverage this data
Strategic Communicator: Excellent storytelling & communication abilities to set-up compelling sell-in strategies
POS Mastery: Clear understanding of growth levers within stationary retail and how to activate them, ideally with first experience in retail media and knowledge of eCommerce
Operational excellence: Proven track record in strategic planning, market analysis & brand growth
Project Management: Collaborative mindset with the ability to work cross-functional
Language Skills: Fluency in German (full professional proficiency) and a strong command of English (written and spoken).

Cultural Fit: True team player, approachable, pro-active, positive and strong communicator
Insights Ambassador: Great passion for data insights and the ability to persuade others of your ideas
Brand Lover: Great passion for our brands and categories
Proactive Achiever: With a hands-on mentality, you are ambitious to take ownership, develop new ideas & follow up to ensure excellence in execution
Innovative Thinker: Ambitious and forward-looking, you proactively develop new ideas and follow up to ensure excellence in execution
Results-Driven Visionary: You take an active role in identifying and shaping today’s and future potentials of the business

Offre

Impactful Role: Actively shape the Lotus Bakeries Germany business with huge future potential and leave your own signature with a pivotal role in the local leadership team
Autonomy and Ownership: Responsibility for bringing alive our brand vision with a high scope of individual management
Supportive Environment: Professional working environment with a great interpersonal atmosphere, where collaboration and interpersonal connection thrive.
Modern Work Setup: A permanent position based in a modern Düsseldorf office with 30 days of annual vacation.
Additional Perks: Benefit from corporate benefits, team events and, because we love our products as much as you will, enjoy our delicious brands every day in the office — paired with a great cup of coffee!

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