You will contribute to the development and execution of best-in-class global communications programs, events, and publications that will enable client activation and funnel building across all channels.
By aligning with clear project briefs and leveraging insights, you will ensure communications efforts are strategically focused and deliver measurable impact. You will develop, support and execute creative communication ideas and tactics that build awareness of McKinsey’s capabilities, knowledge, and assets. You will help protect McKinsey’s reputation, punctuate its expertise, and contribute to bringing campaigns to life in relevant ways across channels, platforms, and stakeholders.
Through development, support, and execution of creative communication plans and tactics, you will build awareness of McKinsey’s capabilities, knowledge, and assets. You will help protect McKinsey’s reputation, punctuate its expertise, and contribute to bringing campaigns to life in Advanced Industries.
You will create clear, structured, and engaging written communications products (e.g., memos, emails, strategic marketing briefs, short-form content, blogs, talking points/scripts, Q&A), that rigorously follow conventions of written English and German (and local languages when relevant). You’ll proactively collaborate with internal and external clients and stakeholders to develop and advise on communications, ensuring alignment with audience needs at different stages of the marketing funnel. You will help drive development and execution of communications for reports, special projects (e.g., digital strategy design, knowledge partnership strategy), storytelling (e.g., social posts, case studies), external/internal conferences, and/or events (e.g., forums, webinars, roundtables), actively using project briefs to create alignment and drive strategic outcomes. You will conduct strategic assessments to support execution and prioritization of communication campaigns and events (e.g., competitor insights, event speaker research) and collate into digestible format for leadership. You’ll ensure consistent branding (i.e., firm's signature voice, visuals, and narrative) across communications platforms and channels in support of relevant brand pivots, ensuring resonance with target audiences and alignment with broader objectives.
In terms of project management and execution: you’ll contribute to defining appropriate best-in-class communications and events objectives and strategies to achieve them (e.g., paid media, earned media, CRM support, social media support, web articles, websites, newsletters, storytelling, messaging documents, presentations). You’ll lead complex projects/workstreams independently or with designated teams, aligning with key stakeholders as relevant. You will drive reputation-building programs through a mix of publishing activities (e.g., monitoring of media relations and public relations, targeted knowledge dissemination). You’ll develop strategy and corresponding metrics to measure impact and implement related data collection/reporting mechanisms, applying analysis to optimize decision-making and outreach strategies across the marketing funnel following firm unified measurement guidelines and frameworks. You’ll lead and execute plans to address routine reputation risks, with appropriate alignment, as relevant. You’ll manage data through reports and scorecards to track and analyze relevant metrics and contextualize insights (e.g., client development, ROI, share of voice, mapping media engagement programs). You will synthesize and share audience insights regularly with stakeholders, adjusting outreach approaches to optimize engagement. You will coordinate the creation of contact databases to maximize dissemination and engagement.
You will join a group of communications professionals within the firm’s Reach and Engagement function. These colleagues help ensure that appropriate insights reach designated audiences, delivering tailored and impactful messaging to build awareness and engagement with McKinsey’s distinctive knowledge on a variety of topics. They shape the way the firm connects with people—from clients to firm members to alumni—strengthening institutional relationships, connections and affiliations.
You will be based in Germany (but open to German speakers in other EU countries) as a member of McKinsey’s Advanced Industries Practice. The Advanced Industries Practice shapes the way that the world’s most innovative companies stay ahead in a period of constant disruption. We have an unparalleled track record of client impact across key sectors: Automotive & Assembly, Aerospace & Defense, Industrials, and Semiconductors. We also help leading sector players address disruptive themes such as the future of mobility, advanced analytics, artificial intelligence, automation, robotics, and emerging new business opportunities. You will primarily work with leaders across all practice areas in Europe as well as global leaders in the Automotive and Assembly, and Aerospace and Defense industries.
