A small piece of paper with numbers that have the power to change a life forever! Okay... let's replace the paper with an app and one person with 600,000+ monthly users. This is our business!
As Motion Designer (m/f/d) focused on Performance Marketing your mission will be to produce high-volume, platform-native ad creatives at speed, with motion editing as your core craft. Partnering closely with our UA team, you will ship and iterate A/B variants for paid social (Meta, TikTok), YouTube, and emerging platforms, while supporting organic social formats where they overlap.
As Lotto Scanner scales and our paid budgets grow, you will play a critical role in increasing our creative production and systematizing our output. Ultimately, your work will dramatically expand our testing throughput—allowing us to learn faster, iterate quicker, and drive measurable CAC improvements through winning creative.
Daily creative production for paid channels — motion ads, static variants, platform-native vertical content
Motion editing in Premiere / After Effects / CapCut — hooks, cutdowns, motion graphics, captions, sound design
Static ad design — Meta, Google Display, in-app variants in Figma / Photoshop
Use of AI to increase your throughput and efficiency
A/B variant production at scale — quickly producing 5–10 variants of a winning creative across hooks, formats, durations, aspect ratios
Briefing collaboration with the UA team — understand the test hypothesis, propose the visual / motion treatment, ship
Performance feedback loop — review what's working with the UA team; bring learnings into the next batch
Cross-pod support — occasional support for organic social and brand campaigns where formats overlap
Template + system building — motion presets, hook libraries, brand-compliant variant frameworks that scale output
Stay close to compliance (German lottery regulation / GlüStV) — work within paid-marketing visual guardrails specific to lotteries
3–5 years of hands-on creative production for performance marketing — in-house at a growth team, performance creative studio, or growth-focused agency
Strong motion editing expertise — Premiere, After Effects, CapCut at production speed; comfortable with audio editing, motion graphics, captioning, sound design
Static design fluency in Figma and Adobe Creative Suite (Photoshop, Illustrator)
Demonstrated ability to ship at speed — your portfolio shows volume, not just polish
Deep understanding of platform-native formats: Meta Reels / Stories, TikTok-first vertical, YouTube Shorts, in-feed statics, OOH variants
Comfortable reading ad performance metrics (CTR, hook rate, completion rate, CVR) and using them to iterate creative
AI creative tools experience (Higgsfield, Runway, Midjourney, ElevenLabs) for production acceleration
English fluency. German is a plus.
Experience scaling a consumer app brand through performance creative
Sound design / music selection / licensed audio sourcing
Blender / Cinema 4D basics for premium motion treatments
Experience in regulated industries (lottery, fintech, gambling, gaming)
Familiarity with creative-testing methodologies
Photography skills for occasional static or video shoots
Speed > polish — prefers to ship many good variants quickly over one perfect asset
Iterative mindset — sees creative as a series of bets, not finished products
Data-curious — cares about CTR, hook rate, completion rate; treats numbers as creative feedback, not a threat
Self-starter — can take a one-line brief and produce a directionally right first cut
Collaborative across pods — works closely with UA, Social, Brand, Motion, and the rest of the marketing team
Comfortable with brand guardrails — doesn't try to break the CI; finds creative freedom within constraints
Comfortable with startup ambiguity — fast pace, shifting priorities, lean processes
Generous with sharing learning and insights — shares files, templates, and learnings
Triple our creative output for paid channels — from current baseline to a defined monthly target of shipped variants (set with the team in month 1)
Reduce brief-to-asset turnaround time — establish a SLA for standard ad variants (e.g. 48–72h) and consistently hit it
Drive measurable CTR / hook-rate / conversion-rate improvements through structured creative testing with the UA team — close the loop between performance data and next iteration
Build a creative system — reusable templates, motion presets, hook libraries, branded assets — so 80% of routine variants can be produced quickly without breaking from CI
Win on platform-native formats — Reels, TikTok-first vertical, YouTube Shorts, Stories — the team's go-to person on what works where
Support the marketing content production — race-weekend content, social posts, post-event recap reels in collaboration with the rest of the team, as necessary
3–5 years in performance marketing creative, motion design, or growth-focused creative roles
In-house at a B2C consumer app or performance creative studio strongly preferred
Reference patterns: in-house creative teams at growth apps, or performance creative studios
Motion design / filmmaking / animation backgrounds welcome with strong growth marketing portfolio
Bachelor's degree or equivalent practical experience
Bonus: prior work on regulated-industry campaigns (lottery, fintech, gambling)
Bonus: experience scaling a brand through paid creative testing at high volume
Competitive salary and trust-based working hours.
Private health insurance.
Generous training budget.
Extraordinary team events.
Meal benefit.
Open, honest and direct communication. Your ideas are welcome!
A feedback meeting every quarter to help us grow together.
We encourage innovation and are open to new ideas that push the boundaries.
We are a colorful bunch from different nations and backgrounds. We don't distinguish by religion, gender, age, marital status... For us, the focus is on what you can do!
Drive results - Own the problem, the goal, and the outcome through self-organization and decisions backed by data
Speak up with courage - Challenge ideas and raise issues directly when it matters
Getting things done - Be pragmatic, keep momentum, and bring the energy
Deliver quality impact - Ship solutions that move our mission and strategic goals forward
Communicate openly and respectfully - Be transparent, assume positive intent, and set aside own ego when interacting with others
Help others win - Proactively share knowledge, time, and strengths in an interdisciplinary set-up
Work across cultures - Learn from others’ perspectives and actively refine own style for trust-based collaboration in a diverse team
Bring team spirit - Create moments of joy and belonging that fuel big outcomes together
Experiment to learn - Run tests, measure outcomes, treat mistakes as an invitation to learn and adapt insights into action
Spot opportunities - Stay close to customers and market trends to identify what’s next
Build user-first innovation - Deliver trustworthy, data-driven solutions and services that set the bar
Grow yourself - Challenge and reflect on the way you work, seek feedback, and keep developing your skills
Sound like you? https://nextlottogmbh.teamtailor.com/
