Our client is a rapidly growing global e-commerce brand specializing in professional tools and equipment, operating in over 200 countries worldwide. As part of their strategic European expansion, they are seeking an entrepreneurial Sales Director (Country Manager) to build and scale their offline sales ecosystem in Germany.
This is a high-autonomy leadership role for someone eager to build a market from scratch, own full commercial strategy and execution, and grow into a General Manager position as the business expands.
Remote (Based in Germany)
Full-time (Local third-party agency contract – until local entity is established)
E-commerce / Professional Tools / 3C Electronics / Consumer Electronics
Chinese (Native – Mandatory), English (Fluent), German (Fluent)
(60–70% base + 30–40% performance bonus) – Negotiable & Open
Develop and execute the offline sales and channel strategy for Germany
Build and manage dealer, distributor, and reseller networks
️ Drive B2C channel development through offline and hybrid sales models
Define go-to-market strategy, pricing, and brand positioning
Set sales targets, budgets, KPIs, and performance tracking systems
Recruit, train, and lead a local sales team
Build strong partnerships with key local stakeholders
Conduct market research and competitor analysis
Collect customer and channel feedback to support product optimization
Coordinate closely with HQ teams (product, supply chain, logistics, marketing)
8+ years of experience in offline sales and channel development
Strong background in tools, 3C electronics, mobile phones, or consumer electronics
Solid B2C channel sales experience
Minimum 3 years managing teams of 10+ people
Proven track record of building and scaling local sales organizations
Mobile phones / smartphones
3C electronics
Professional tools & equipment
Native Chinese speaker (mandatory)
Fluent English (working level or above)
Fluent German
Strong understanding of European local markets
Well-connected with distributors, dealers, and retail partners
Must be legally eligible to work in Germany
