As a B2B Sales Portfolio Manager (m/f/d) in the LTC - Liquor, Tabacco, Confectionery category, you will ensure that customer-specific product assortments are selected, developed, and operationally optimized within the framework of central category guidelines so that they are optimally aligned with market requirements, customer needs, and additional revenue opportunities in the B2B sector.
In particular, you will
- select, adapt, and further develop customer-specific product assortments from the global portfolio
- create product assortment proposals for customers, including product evaluations and decisions on product variants
- translate central category strategies into concrete product assortment packages for customer segments
- manage the relevant touchpoints in the customer-specific selection process
- conduct KPI, sales, and margin analyses, as well as market, competitive, and trend analyses, to evaluate product line performance and identify growth drivers
- derive data-driven recommendations for optimizing product line depth, breadth, brand mix, price positioning, and promotions
- accompany regular customer and store visits, prepare product offering and assortment documentation, support assortment-related training, and share best practices at the customer level
