Plan and provide timely high-level demos & sample analysis in agreement with Sales Team Leader and Account Managers
Assist Sales Professionals in assessing customer needs, differentiating from competition, PKI’s value proposition, handling customer objections, and helping to close when necessary.
Work with the Line Leader to define standards of demonstrations, sales training, and presentation material.
Perform product and applications training of Sales Professionals and third-party agents/dealers; Develop sales professionals’ skills for simple demos and independent selling.
Proactively provide competitive intelligence and market analysis to the European Product Leader
In association with our customers, develop content/applications for marcom collateral to improve win rates and increase opportunity Dollars
Provide technical support to the local Sales professionals in ensuring that quotes and recommended configurations meet customer needs and all commitments made fall within the performance specifications of the instrument.
Assist Service partners in developing the training material and becoming independent in performing high-level customer training
Own the demo inventory on defined product lines – responsible for conditions and locations.
Generate a strong customer reference list
