Ready to drive subscriber growth at scale? As Senior Acquisition Manager, DACH, you'll lead the execution of DAZN's acquisition strategy across Germany, Austria and Switzerland—delivering data-driven campaigns, optimising performance, and partnering across teams to maximise subscriber growth and marketing efficiency.
This role is based in Munich.
Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks!
- Performance Marketing Operations: Manage the day-to-day operation of DAZN's DACH performance marketing channels together with the central media team. Be go-to-person in market for the Affiliate programe to optimize existing partners and onboard new ones. Ensure that all activities are executed efficiently and working agains specified targets.
- Conversion Funnel Optimisation: Collaborate with Product & Technology teams to optimize the DACH subscriber acquisition funnel — from ad click through landing page to sign-up flow. Identify and diagnose funnel drop-off points, develop hypotheses for improvement, and work cross-functionally to implement and test optimization initiatives.
- Sporting Calendar & Event Campaign Activation: Develop and manage a detailed DACH acquisition campaign calendar that aligns marketing activity with key sporting moments and tentpole events across the different DAZN products in DACH markets.
- Data Analysis & Performance Reporting:
- Develop and maintain comprehensive DACH acquisition performance dashboards to identify drivers of success or underperformance, and translating findings into actions & optimisations. Prepare regular performance reviews for the wider commercial team. Work closely with the Analytics teams to constantly evolve and improve reporting capabilities.
- Forecasting & Budget tracking: Work with Finance teams to ensure accurate budget tracking & financial reporting for customer acquisition. Use historic data & insights to inform regular forecasting and setting of commercial acquisition targets to achieve business success.
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3-5 years of progressive experience in digital marketing, performance marketing, acquisition marketing, or growth marketing, with a strong preference for experience within the DACH region.
- Proven track record of planning, executing, and optimising large-scale digital acquisition campaigns that deliver measurable subscriber/customer growth and CPA efficiency.
- Deep hands-on experience managing performance marketing channels at scale
- Experience working within or alongside the sports media, digital entertainment, OTT/streaming, telecommunications, or consumer subscription sectors in the DACH.
- Understanding of subscription business models, including trial mechanics, conversion funnels, and the relationship between acquisition quality and downstream retention.
- Experience working within a matrixed, international organisation where collaboration across functions and geographies is essential.
- Fluent language skills in English and German
Benefits include access to DAZN, 30 days’ annual leave, pension contributions up to 3%, a family friendly community, learning and development resources, opportunity for mobile working and access to our internal speaker series and events.
At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.
As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.
DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:
Agility and creativity fuel growth and innovation, to Make It Happen.
Prioritising what matters drives progress and positive outcomes, Focusing On Impact.
Collective ambition builds optimism and success, in order to Win As One.
At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.
