About the Role
We're looking for a Creative Strategist (Direct Response Copywriter) to own the creative strategy behind our Meta advertising.
This role is responsible for developing high-converting concepts, hooks, angles, scripts, VSLs, native ads, and advertorials that drive customer acquisition and business growth.
You'll work directly with the Founder, collaborate closely with Video Editors and UGC Creators, and use performance data to continuously improve advertising performance.
Key Responsibilities
- Develop high-converting advertising concepts for Meta and other paid social platforms.
- Write compelling Hooks, Leads, Scripts, VSLs, Native Ads, Advertorials, and long-form sales copy.
- Conduct competitor and market research using Meta Ad Library, TikTok, and other research platforms.
- Develop creative angles based on customer psychology, Awareness Levels, Market Sophistication, and consumer insights.
- Create detailed creative briefs for Video Editors and UGC Creators.
- Analyze campaign performance and continuously optimize creative concepts based on data.
- Generate multiple creative variations of winning concepts to improve advertising performance.
- Collaborate closely with Marketing, Creative, and Performance teams.
Required Qualifications
- Proven experience as a Direct Response Copywriter or Creative Strategist.
- Strong understanding of:
- Direct Response Marketing
- Customer Awareness Levels
- Market Sophistication
- Consumer Psychology
- Offer Creation
- Sales Messaging
- Experience writing:
- Meta Ads
- Video Sales Letters (VSLs)
- Native Ads
- Advertorials
- Landing Page Copy
- Performance Marketing Scripts
- Strong research and analytical skills.
- Ability to interpret advertising performance metrics and improve creative output accordingly.
- Excellent written communication skills.
- Ability to work independently in a fast-paced environment.
Preferred Qualifications
- Experience working with DTC and eCommerce brands.
- Experience scaling paid advertising campaigns on Meta.
- Familiarity with CTR, Hook Rate, Hold Rate, ROAS, CPA, CAC, and MER.
- Experience collaborating with Creative Strategists, Media Buyers, Designers, Video Editors, and UGC Creators.
- Knowledge of AI tools such as ChatGPT, Claude, or similar productivity tools.
What We Offer
- Fully Remote
- Flexible Working Hours
- Competitive Base Salary + Performance Bonus
- Uncapped Growth Opportunities
- Premium AI Tools
- Learning Budget
- Courses & Professional Development
- High Ownership & Autonomy
- Work Directly with the Founder
- High-Performance Team Culture
Job Type: Full-time
Pay: From 4.500,00€ per month
Experience:
- Creative Strategy: 3 years (Required)
Language:
Location:
Work Location: Remote
