Developing and continuously refining the global strategy for hydraulic solutions, including product portfolio, roadmap, market approach, and business models
Defining, implementing, and monitoring market, customer, and product strategies in close collaboration with Sales, Engineering, Purchasing, Operations, and regional organizations
Creating, coordinating, and executing business development plans and business cases while ensuring stakeholder alignment and achievement of strategic and financial targets
Driving market intelligence and competitive analysis activities to identify customer needs, market trends, competitive developments, and growth opportunities in hydraulic applications
Translating customer and market requirements into structured product specifications, portfolio priorities, and innovation initiativesEstablishing and maintaining innovation and product roadmaps together with Engineering and relevant business functions
Defining regional targets and coordinating the necessary actions together with regional stakeholders and specialist functions
Leading and coordinating global cross-functional teams across Sales, Engineering, Project Management, Purchasing, Manufacturing, Quality, and Controlling
Collaborating closely with project managers to ensure successful execution of customer, application, and market-driven projects
Acting as a strategic sparring partner for Sales to support customer acquisition, market penetration, and business expansion activities
Supporting global customer engagement activities, including customer visits, presentations, trade fairs, exhibitions, and business development initiatives
Driving market expansion, competitive positioning, and sustainable growth of the hydraulic business globally
