Regional Marketing Strategy
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Own the marketing plan for Northern Europe, balancing new logo acquisition with customer expansion and retention — covering the full BowTie motion from first touch to long-term growth
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Define which industries, accounts, and moments merit marketing investment across UK, Benelux and DACH
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Reduce reliance on ad-hoc events and tactical noise in favor of deliberate, measurable engagement across both prospect and customer audiences
Campaign Orchestration
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Translate centrally developed key campaigns into regional execution — adapting messaging, timing, and channel mix to local context, for both acquisition and expansion plays
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Provide regional input into central campaign planning so that the Northern Europe perspective shapes what gets built, not just what gets deployed
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Coordinate with central marketing to ensure digital programs land effectively in-region
Localization
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Lead content and messaging localization for the region, leveraging AI tooling to work efficiently at scale
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Validate localized output with regional sales to ensure accuracy, tone, and market relevance — sales acts as the regional cross-check, not a bottleneck
Sales & CS Alignment
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Work closely with Northern Europe sales and customer success teams to align marketing activity to target accounts, expansion opportunities, and pipeline priorities
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Maintain a regular feedback loop so that what marketing produces serves both new business and existing customer goals
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Proven B2B marketing experience, ideally in SaaS or tech — you understand the full funnel and how marketing connects to both pipeline and revenue retention
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Experience across both demand generation and customer marketing, or a strong appetite to own both
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Strong strategic instinct: you know when not to run an activity as much as when to run one
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Comfortable working in a centrally coordinated model — you influence rather than operate independently
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Confident using AI tools to accelerate localization and content work
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Fluent in English; German is a strong advantage for the DACH market, Dutch also valuable
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Collaborative, pragmatic, and self-directed — this role has real autonomy and real accountability
This is the right move for someone who wants to grow beyond execution and into genuine regional ownership across the full customer lifecycle. Reporting directly to the CMO, you'll have real visibility and a seat at the table as one of three marketing pillars. The smaller team footprint is intentional — it creates space to think strategically and have visible impact rather than being consumed by logistics. You'll be close to both central marketing leadership and regional sales and CS, with the ability to shape how PTV shows up across three important markets during a pivotal period of growth.
Lena Kary
HR Business Partner
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