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Manager Marketing DACH (m/f/d)

CYBEX -
Bayreuth

Jetzt bewerben

Details zur Stelle

Qualifikationen

Marketing
Master
Bachelor
Wirtschaft
Führungserfahrung
Kommunikationsfähigkeit

Vollständige Stellenbeschreibung

Germany / Bayreuth

CYBEX is a company that puts tomorrow’s people at the heart of its brand. Always questioning the status quo and not afraid of challenging the establishment, CYBEX has become not just a leader in child safety but is seen as an innovative lifestyle and fashion brand for parents. We offer car seats, baby carriers, kids furniture and strollers enabling parents to keep their little ones safe in style. After growing rapidly in the last few years, we look for ambitious talent to contribute to CYBEX’s success story.

Your seat to fill:

Drive our global marketing strategy at a regional level, covering Trade Marketing, Digital, Brand Communication, Product Marketing and PR activities
Strategic marketing planning for the local brand building and positioning
Oversee marketing communications including branding, public relations, advertising, trade shows, events, social media, implement editorial marketing
Be the marketing Go -To person for the General Manager, Head of Sales & Head of Marketing
Develop and manage channel and partner strategies and programs.
Develop and track metrics and success criteria for all marketing programs and activities
POS Excellence - implement POS guideline and oversee all marketing activities. Increase brand awareness at POS, fairs, print & social media
Plan & drive events with key stakeholders both online & offline.
Work closely with the sales team & our customers in the execution of global POS excellence strategy and e-retail guidelines in your market and increase brand space online and offline.
Collaborate with the Global Trade team and other parties to support in the Shop in Shops concept creation & project execution.
Good understanding & analysis of the market trends, customer journey & consumer behaviors within the region, both online and offline
Execute global strategy & coordinate new products launches locally

Your stroll to CYBEX:

Successfully completed a Bachelor/Master degree in Marketing or other business related fields
Several years of relevant work experience as Marketing Manager in a brand/consumer centric environment
Strong goal focus and customer orientation, affinity for design
Exceptional track record of developing and implementing marketing programs that have consistently met objectives
Ability to plan and manage at both strategic and operational levels
Fluent German and Business English
Prior leadership skills preferred with strong communication skills
Hands on with a high sense of initiative, assertiveness & drive
Analytical with high sense of organization
Knows how to collaborate cross matrix and manage multiple projects

CYBEX operates globally and has employees from over 29 nations. If you are keen to leave your footprint in a swiftly growing business that offers plenty of opportunities to grow both on a professional and individual level, you’ve come to the right place. As part of Goodbaby International Holdings Ltd., CYBEX is dedicated to creating an inclusive working environment that encompasses diversity and equal opportunities. In addition to a competitive salary, attractive annual leave, and discounts on our products you’ll have the chance to develop your personal profile in an international environment.

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