Frankfurt am Main | Full Time | With Professional Experience ab 3/27/26
Brand Development Senior Brand Manager (m/f/d) International Marketing – tetesept
Let's Care for Life! Merz Lifecare is a forward-thinking family-owned company with a strong commitment to innovation and well-known brands such as tetesept ® , Merz Spezial ® , SOS ® , Zirkulin ® and Brooklyn Soap Company ® . Our products stand for quality, effectiveness, and trust—and help people actively shape their health and well-being every day. They are available in drugstores, supermarkets, and online, and enjoy great popularity throughout the German-speaking world.
With our own research and development department and a clearly sustainability-oriented strategy, we develop products that benefit both people and the planet. Our corporate culture is characterized by agility, responsibility, and a strong sense of community. The commitment of our employees is the key to our growth and success.
Would you like to be part of our success story? Then apply now to join our marketing team in Frankfurt am Main !
What Sets Us Apart
At Merz Lifecare, we believe in the power of diverse perspectives. That’s why we foster an inclusive corporate culture where all employees feel welcome, valued, and encouraged to reach their full potential. For us, diversity is an asset—it makes our work environment vibrant, creative, and future-ready.
We value diversity not only in our brands but also among our employees.
We therefore welcome all applications regardless of gender, age, sexual orientation, disability, religion, beliefs, or ethnic and social background.
What you can expect from the role
You execute the marketing strategy for international market expansion , partnering closely with International Business to drive new market entries and accelerate growth in existing markets outside the DACH region.
You analyze markets and competitors , evaluate business potential for tetesept , and conduct consumer research to identify trends, innovation opportunities, and unmet consumer needs
You manage and grow our international categories (focus: dietary supplements & medical products) executing category strategies aligned with business objectives and market dynamics
You design and implement an international innovation roadmap and continuously refine the portfolio for growth and competitiveness
You manage innovation projects end-to-end – from ideation and feasibility to development and successful market launch
You roll out brand guidelines internationally and support sales teams and distributors to activate brands consistently and effectively in their markets
You monitor post-launch performance together with the International Business team and optimize products and lifecycle strategies to ensure long-term success
You collaborate with cross-functional teams (International Business, R&D, Regulatory, Business Development, Sales) to ensure compliant and successful product launches
You (co-)lead the NEO team , manage external agencies and partners , and develop and present forward-looking strategies to upper management
You take responsibility for net sales, profitability and market share
You manage budgets, ensure ROI , and ensure compliance with company policies and procedures
What you already bring with you
You hold a university degree in Business Administration or a comparable qualification and bring 7+ years of experience in international FMCG or OTC / Consumer Health brand development/ marketing
You have a proven track record of successfully entering new markets with compelling marketing packaging and internationally launched products , and you understand how to build strong brands and scalable businesses across markets .
You bring strong knowledge of Eastern European markets , ideally with hands-on in-market experience , and understand regulated marketing for dietary supplements and/or medical products
You are familiar with market research tools and methods , have strong project management and organizational skills , and present complex topics clearly and convincingly
You are fluent in German and very good in English ; Eastern European languages are a plus
You communicate confidently across cultures , influence stakeholders, and maintain a strong market understanding and consumer focus
You think strategically and act hands-on , solve problems analytically and solution-oriented , challenge the status quo , and work confidently in international and intercultural environments
Here's what we offer you
Multifunctional teams and an agile work environment
Personal and professional development
Flexible and hybrid work models
Products for personal use and participation in the “We Care for Your Beauty” program
Comprehensive fitness and wellness programs
Competitive compensation and comprehensive benefits
DAS BIETEN WIR DIR
Neben der spannenden und abwechslungsreichen Arbeit in einer agilen und innovativen Unternehmensorganisation profitieren unsere Mitarbeitenden von den Vorzügen des Chemie-Tarifs sowie in den folgenden Bereichen:
Multifunktionale Teams und ein agiles Arbeitsumfeld
Persönliche und fachliche Weiterentwicklung
Flexibles & hybrides Arbeiten
Kinderbetreuung
Internes Studierendennetzwerk
Umfassende Sport und Gesundheitsangebote
Attraktive Vergütung und umfangreiche Sozialleistungen
