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We are looking for a senior entertainment marketing professional to join the Apple Services marketing team in Germany, with a focus on Apple TV and Apple Music. The ideal candidate will be a growth-oriented marketer with a passion for content and partner marketing, who thrives in a fast-paced environment. If you love entertainment and are excited about sharing it with the world, this role is for you.
Description
In this role, you will:
- Define marketing priorities for Apple TV and Apple Music in Germany, balancing global strategy with local market nuances for both brand and key content.
- Identify, secure and manage a portfolio of local marketing partnerships by building new relationships, negotiating terms and ensuring effective day-to-day partnership execution.
- Develop local growth marketing strategy to drive awareness, customer acquisition and retention.
- Leverage data and local insights to craft and execute growth-driven marketing programs.
- Plan and execute consumer and partner activations and events tied to key titles and local moments.
- Serve as custodian of the Apple brand, ensuring consistent communications which are relevant for local audiences.
- Work cross-functionally across multiple international stakeholders to elevate Apple TV and Apple Music priorities, be a spokesperson for local priorities.
- Work closely with our editorial, business, marketing and PR teams to build locally relevant campaigns around new releases, key genres and local moments.
- Remain hands-on with projects from beginning to end.
Preferred Qualifications
Demonstrable experience in content, entertainment or brand marketing, preferably with a focus on subscriptions
Experience in full 360° marketing initiatives-from strategy through execution-including above-the-line and performance/acquisition channels
Skilled in analysing and communicating results effectively to stakeholders and senior leadership
Exceptional social skills, with the ability to build and manage relationships with internal and external stakeholders
Outstanding project management, adept at balancing multiple priorities and delivering on deadlines
Ability to work with international peers collaboratively across timezones
Proven ability to partner effectively with talent management teams and agencies
Skilled in leading agency partnerships to develop and execute effective campaigns, ensuring creative excellent
Passion for and understanding of Apple’s brand, products and services - notably Apple TV and Apple Music
Proficiency in German and English
Minimum Qualifications
Deep understanding of the media and entertainment landscape in Germany
Proven experience in building and managing successful partner marketing programmes, with an established network of market relationships preferred
Track record in developing and executing high-impact, culturally relevant campaigns that resonate with audiences
Strong analytical and data-driven approach, with experience in measuring, optimising and reporting on ROI of marketing initiatives
Highly collaborative, with experience in working cross-functionally. Is able to navigate complexity and ambiguity to drive measurable results
Proactive self-starter, with the ability to identify new business opportunities and drive projects through to completion
