Our sales team is focused on finding efficient paths to successful, profitable, long-term customers by building a user-driven marketing and sales engine. We act as a key voice of the customer to the product team, helping identify and overcome technical, educational, and competitive obstacles to our continued growth. In this role, you will join a newly formed team bringing Asana Service Management to IT and service teams, partnering with a dedicated Account Executive to build repeatable technical plays that scale across Asana's field organization. You will serve as an extended part of the product General Manager's team, translating customer pain points into practical solution designs while directly shaping how our product, demos, and technical positioning evolve.
This role is based in our Munich office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.
Partner with the incubation Account Executive to lead technical validation for IT and service team opportunities within various customer segments and industries, from discovery through proof, demo, and close
Develop a deep understanding of IT and service management workflows—including request intake, approvals, triage, fulfillment, cross-functional coordination, and knowledge sharing—and map those workflows to Asana Service Management
Translate customer pain points into practical solution designs and compelling business value narratives for IT leaders, service owners, and cross-functional stakeholders
Conduct technical discovery sessions, whiteboard conversations, and tailored product demonstrations that position Asana within the customer's existing technology landscape
Help customers envision how modern service delivery, workflow automation, and AI can improve employee experience and operational efficiency
Advise on solution architecture, integrations, admin considerations, and deployment approach so customers can confidently evaluate fit
Partner closely with existing Asana AEs, CSMs, and core Solutions Engineers to uncover and support expansion opportunities within accounts that already use Asana for other teams
Build repeatable demo assets, solution patterns, technical collateral, and feedback loops that enable the broader field organization as this motion scales
Surface structured customer feedback, objections, and product gaps to Product, Product Marketing, and Sales leadership to inform roadmap and GTM strategy
Deliver technical enablement and best practices that help the broader revenue organization have stronger conversations with IT and service buyers
Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
5+ years of experience in Solutions Consulting, Sales Engineering, or similar customer-facing technical roles
Strong understanding of IT and service team personas, including familiarity with service delivery workflows, operational pain points, and the systems these teams use every day
Strong discovery skills with the ability to uncover customer workflows, technical constraints, decision criteria, and success metrics before jumping to a solution
Proficiency in designing and delivering product demonstrations, workshops, and whiteboard sessions for both technical and executive audiences
Ability to explain technical concepts clearly and credibly, including LLMs, AI agents, integrations, workflow design, data structure, permissions, and automation concepts
Strong collaboration skills and the ability to work seamlessly with AEs, CSMs, Product, Product Marketing, and other Solutions Engineers to drive customer outcomes
Comfort operating in early-stage or incubation motions where messaging, product capabilities, and playbooks are evolving in real time
Adaptability, intellectual curiosity, and a strong builder mentality
Familiarity with service management methodologies such as ITIL, service catalog design, SLA frameworks, and incident/request workflows
Experience with tools in categories such as ITSM, ESM, ticketing, knowledge management, identity, or workflow automation
Background supporting displacement or migration conversations from legacy enterprise software
Understanding of AI-powered automation, self-service experiences, or employee service delivery use cases
Comfort with modern sales and demo tooling, and with building scalable technical content for a growing field organization
At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
For this role, the estimated base salary range is between €77,000 - €98,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
Mental health, wellness & fitness benefits
Career coaching & support
Inclusive family building benefits
Long-term savings or retirement plans
In-office culinary options to cater to your dietary preferences
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
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About us
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
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