20 beste Stellen als data analyst in kelkheim (taunus), he – aktuell auf Personalsuche

Senior Web Analyst (Digital Marketing Data Focus) (all genders)
INNOCEAN Worldwide Europe GmbH —Frankfurt am Main
- Homeoffice-Möglichkeit
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Senior Web Analyst (Digital Marketing Data Focus) (all genders)

INNOCEAN Worldwide Europe GmbH -
Frankfurt am Main

Jetzt bewerben

Details zur Stelle

Leistungen

Homeoffice-Möglichkeit
Mitgliedschaft im Fitnessstudio

Vollständige Stellenbeschreibung

We are looking for a Senior Web Analyst who will act as the analytical partner to various digital marketing teams and stakeholders.

This role goes beyond reporting. You will be responsible for:

Identifying and interpreting GA4 data patterns
Troubleshooting anomalies and tracking inconsistencies
Recommending improvements to data collection and event design

You must be capable of diagnosing tracking issues and proposing precise improvements.

Key Responsibilities

GA4 Data Pattern Analysis & Troubleshooting
- Analyze behavioral and conversion patterns within GA4.
- Detect anomalies, tracking gaps, and unexpected metric fluctuations.
- Diagnose discrepancies between GA4, Adobe Analytics, and reporting outputs.
- Investigate attribution inconsistencies and session/user irregularities.
- Collaborate with various business units to resolve tracking issues.
Data Collection Optimization
- Evaluate existing event schemas, parameter usage, and tracking structure.
- Recommend improvements to GA4 event design and naming conventions.
- Propose enhanced tracking strategies to improve campaign measurement accuracy.
- Identify missing data signals that limit marketing performance insights.
- Provide structured documentation of tracking improvement proposals.
Web Engagement& Attribution Analysis
- Conduct funnel analysis, cohort analysis, and user journey mapping.
- Develop attribution insights using GA4 and Adobe Analytics data.
- Provide optimization recommendations backed by data.
Experimentation & Insights
- Design and evaluate A/B tests, including defining event-level success metrics, configuring conversion tracking, building audience comparisons, and analyzing variant performance using GA4 and AA.
- Apply statistical validation methods to GA4 experiment data, including conversion rate comparison, uplift analysis, confidence interval interpretation, and variance assessment
- Identify tracking distortions (e.g., sampling, session fragmentation, attribution shifts) and ensure conclusions are grounded in reliable event-level data. Clearly distinguish between tracking artifacts and true behavioral impact.
Business Partnership
- Act as a proactive analytics partner to internal/external stakeholders.
- Clearly communicate technical tracking issues in business-friendly language.
Requirements
- 7+ years of experience in digital marketing analytics.
- Deep hands-on expertise in GA4 (analysis + troubleshooting level).
- Strong understanding of:
  - Event-based data models
  - Attribution logic
  - Session vs. user-level analysis
- Experience diagnosing tracking issues in GA4.
- Advanced SQL skills (Big Query preferred).
- Working knowledge of GTM (conceptual troubleshooting capability).
- Experience with Tableau or Looker Studio (consumption + light analysis).
- Strong statistical and analytical skills.
- Fluent English (C1 level, written and spoken).
Preferred
- German language skills.
- Experience in campaign-heavy performance marketing environments.
- Experience working closely with tracking implementation teams.

What We Offer:

International & Inclusive Team: Collaborate with colleagues from around the world in a fun and supportive environment.
️Meal Vouchers: Enjoy subsidized lunches with our meal voucher program.
Career Development: Access training and growth opportunities to help you thrive professionally.
Hybrid Work Flexibility: Work from home on Mondays and Fridays to support your work-life balance.
Pet-Friendly Office: Bring your furry companions to work — we’re happy to have them!
✈️Remote Work Abroad: Work from another country for up to two weeks per year.
Modern Workspace: Ergonomic setups and top-tier infrastructure to help you do your best work.
Wellness & Perks:
- Fresh fruit baskets to keep you energized
- Ergonomic workstations for comfort and productivity
- Access to the corporate benefits platform with exclusive offers
- Company contribution toward your gym membership to support your physical health
- Subscription to a mental health app for emotional and psychological well-being

We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit,

Jetzt bewerben

Erweiterte Suche

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Ich möchte aktuelle Job-E-Mails für Stellen als data analyst in kelkheim (taunus), he erhalten

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