About us
At ablefy, we believe passion can turn into a career for anyone. With ablefy.io, we give coaches, consultants, creators, and entrepreneurs everything they need to build and sell digital products online — simply and efficiently. 70,000+ entrepreneurs already trust us to power their business.
Born in 2015, ablefy has grown into a true all-in-one solution — courses, memberships, payments, e-ticketing, and more. We take care of the hard stuff, so our users can focus on what truly matters: growing their business.
Today we're the #1 platform for coaches and creators in the DACH region — and we're not slowing down. That's where you come in.
Our mission; to build software that empowers everyone to start, run and grow a successful digital business - borderless, is supported by our high performance principles that are crucial to our success:
- Radical Collaboration
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Constructive confrontation
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Adaptive execution
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Collective ambition
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Evolving expertise
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Empathetic leadership
About the role
Ablefy is building the next generation of infrastructure for the digital creator economy — a platform where AI runs entire digital businesses autonomously. We are past the vision stage. The foundation is in place, the engineering team is scaling, and we are now executing on our most ambitious product bets.
As Head of Product – AI & Buyer Experience, you will own two of our most strategic areas: the AI product layer that powers our platform, and the experience we deliver to buyers and communities. You will work closely with the CPTO and senior leadership, lead a team of product managers, and set the standard for how we think about, build, and ship products.
This is not a role for someone who executes a predefined roadmap. We need someone who has already thought deeply about what AI-native products look like — and has the scars to prove it.
Responsibilities
AI-First Product Strategy
- Define how AI becomes the core of the Ablefy platform — not as features bolted on top, but as the intelligence layer underneath everything.
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Understand what it means to build truly AI-native products: where agent-driven workflows change what users need from an interface, and where entirely new interaction models are required.
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Frame the right product questions that give UX and Engineering the foundation to make these decisions well.
Agentic Systems & Orchestration
- Have a real point of view on how autonomous systems are architected as products — not just as technology.
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Knowledge of how agents interact, how context is managed across complex workflows, how conflicts between agents are resolved, and what it takes to make multi-agent coordination reliable at scale and translate this into clear building blocks, sequencing decisions, and measurable outcomes.
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Familiarity with protocols like MCP and what they mean for product design is a strong plus. You don't build these systems — but you partner closely with the engineers who do.
AI-First Seller & Buyer Experience
- Play a central role in defining what the AI-first seller and buyer experience looks like on Ablefy. This goes beyond individual features or product areas — it is about shaping a coherent, differentiated experience across the entire visible platform, for both sides, with AI as the foundation.
Product Leadership
- Lead a team of PMs and work closely with Engineering, Design, and Data.
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Set the product culture — opinionated, user-centric, data-informed — and raise the bar on how decisions are made, documented, and communicated.
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Bring new ways of working that match the speed and ambition of what we are building.
What We're Looking For
AI-Native Product Thinking & Agentic Systems
- You have shipped products where AI was not an add-on but the primary product mechanism.
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You have grappled with the product questions that arise when an agent takes over a workflow — what users still need to see, control, and trust, and what can happen invisibly and know how to frame these questions in a way that gives UX and Engineering the right foundation to work from.
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You understand multi-agent architecture from a product perspective.
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You can define agent capabilities, interaction models, and failure modes.
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You have thought about how to build and orchestrate complex agent systems that are reliable, explainable, and improvable over time.
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Experience with frameworks like LangChain, CrewAI, or similar is a genuine plus — not because you will build them, but because you need to partner effectively with the engineers who do.
Vision Translation & Strategic Execution
- The product vision exists and is ambitious. Your job is to deeply understand it, contribute your own perspective to evolve it where needed, and define the building blocks: what to build first, in what sequence, and why.
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You balance strategic clarity with fast iteration — you can hold a coherent roadmap and run experiments at the same time, learning quickly and updating priorities when the evidence points elsewhere.
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You give the team direction without locking them into assumptions the market hasn't confirmed yet.
Seller & Buyer Experience Depth
- You have built products that people genuinely love and return to — at scale.
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You think in retention loops, completion curves, and engagement moments.
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You have owned complex, multi-sided experience products: community platforms, learning environments, creator tools, or similar.
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You have a clear point of view on what AI-first engagement actually looks like in practice, for both sellers and buyers.
Systems Thinking, Experimentation & Data
- You think in second-order effects, feedback loops, and compounding dynamics.
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You define sharp metrics, notice when a KPI is sending the wrong signal, and make decisions grounded in data without hiding behind it.
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Crucially, you are comfortable with uncertainty — you know how to design experiments, learn fast, and update your thinking when the evidence points elsewhere. You do not confuse a roadmap with a commitment to be right.
Communication & Execution
- You communicate product decisions clearly — one sentence for senior leadership, a full spec for engineering, a compelling narrative for the team.
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You thrive in fast-moving environments, are comfortable with ambiguity, and bring structure without creating bureaucracy.
Qualifications
Required
- 7–10 years in product management, with at least 3 years in a senior or lead role
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Proven track record shipping AI-powered products — not as a feature owner, but as the person defining the AI product strategy
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Deep familiarity with agentic AI, autonomous systems, or multi-agent frameworks from a product perspective
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Ability to translate a complex product vision into a clear roadmap and drive execution across teams
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Strong cross-functional leadership across Engineering, Design, and Data
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Excellent communication in English; German is a plus
Strongly Preferred
- Experience with AI-native product design: agent-driven workflows, new interaction models, and what changes when AI is the primary mechanism — not just a feature.
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Proven ownership of complex, multi-sided experience products: community platforms, creator tools, learning environments, or similar.
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SaaS platform experience, ideally in creator economy, edtech, e-commerce or B2B2C
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Familiarity with LLM protocols, tool-use patterns, and what they mean for product design (e.g. MCP, function calling, RAG).
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Understanding of monetization, subscription logic, and revenue optimization from a product lens.
Nice to Have
- Technical background (engineering or data science).
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Experience at a high-growth startup, Series A–C.
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Familiarity with the DACH creator economy landscape.
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Contributions to AI product thinking publicly — writing, talks, open-source.
Why Ablefy
We have a large and growing customer base, a mature infrastructure, and an engineering team scaling fast. The vision is defined. The foundation is being built. Now the real product work begins.
If you want to be one of the first people to define what AI-native products look like in the creator economy — in a senior leadership role with real strategic influence and the ambition to match — this is the role.
Benefits
- Paid time off – 30 vacation days.
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A competitive salary.
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A personal training and development budget of €1,500 per year.
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Responsibility and trust from day one.
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Individual coaching and further training to support you in your development.
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A free BVG ticket.
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Employee discounts at numerous companies (e.g. at the gym or in online stores).
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Pension program with company match up to 30% of employee contributions.
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A culture of equity and inclusion where you are appreciated for the person you are.
Diversity & Inclusion
At ablefy, we embrace our differences, as they are our greatest strength. We recognize that everyone has a unique perspective based on their experiences, identities, and thought processes, and we strive to create an inclusive environment for all. Discrimination based on race, religion, color, national origin, gender identity or expression, sexual orientation, age, marital status, disability status, or any other aspect that makes you unique is not tolerated at ablefy. We aim to make growth accessible to everyone!
We know that no candidate checks every single box, and that's okay! If you're excited about this role and think you can bring something valuable to our team, we encourage you to apply—even if you don't meet every requirement. We'd love to hear from you!
AI at ablefy
As an AI-first company, we put intelligent technology at the heart of everything we do. AI is part of how we build, learn, and grow together. It helps us work smarter, move faster, and focus on creating real impact. We believe the strongest results come from combining thoughtful technology with curious, driven people — and we're excited to shape what's next, together.
