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Head of Marketing (m/f)

ASPRIVA GmbH
Heidelberg

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Details zur Stelle

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Vollständige Stellenbeschreibung

Join the Mission. Share the Passion.

Not all of us spend our evenings reading studies instead of novels or testing algae varieties for breakfast. But we are all fascinated by the significance of the ASPRIVA® mission. We are all passionate about healthy aging and longevity.
Join us on our journey!

Good reasons for joining ASPRIVA
We are on a mission
We are not a startup - experimentation is not our focus. We rely on experience and focused collaboration. Our work together is based on clearly defined roles and responsibilities, supported by our founders' many years of professional experience. This allows us to work towards our goals in a structured and focused way, as a team and without political games. But that doesn't mean we don't have fun: we laugh together, celebrate successes and use failures as opportunities to learn and improve.
Take Your Expertise to the Next Level
You've built a solid foundation of expertise and success. Now you're ready for more. At ASPRIVA, we value your experience and passion for our mission, and we will give you the opportunity to go further, with challenging roles, expanding responsibilities and the support to keep growing. If you're ready to take your career to the next level, we're here to help you get there.

How to apply
Are you interested in joining us?
Then please upload your complete application documents

We kindly ask you to include at least the following:
- an up-to-date CV
- your earliest possible starting date
- a brief motivation letter outlining your personal connection to ASPRIVA and the longevity industry
Once we’ve received your application, we typically get back to you within 3 to 4 working days via the email address you provided.

We look forward to hearing from you!

Head of Marketing (m/f)

ASPRIVA stands for uncompromising quality and scientifically grounded nutritional supplementation as part of a holistic longevity approach. Our five products are sold exclusively via aspriva.com, with a focus on DACH and Italy. Scientific rigor is our obligation, not a marketing promise. Our customers make rational purchasing decisions based on evidence, not impulses. This is the standard by which we measure every channel.

THE ROLE
You will take operational and strategic responsibility for all marketing activities at ASPRIVA. At least 60% of this role consists of direct, independent data work: reviewing campaign architecture, validating tracking, comparing agency reports against real revenue figures, and identifying funnel breaks.

We are not looking for a classic Head of Marketing. We are looking for someone who reads platform data with the mindset of an auditor, who rejects “looks good” as a statement when the data does not support it, and who understands the difference between a real purchase signal and an optimized conversion metric.

Anyone used to simply briefing agencies and receiving reports will fail in this role.

YOUR RESPONSIBILITIES

Independent review and management of all external performance marketing agencies: campaign architecture, bidding strategies, conversion settings, and budget allocations are verified by you, not simply accepted.
Tracking ownership across GA4, Google Ads, and Meta Ads: discrepancies between platform data and real Shopify sales figures are identified, explained, and resolved by you.
Complete funnel diagnosis from ad to purchase, including checkout abandonment rates and mobile conversion performance on Shopify.
Development and implementation of a cross-channel DTC strategy for DACH and Italy, with an understanding of regulatory differences.
Building and managing partnerships with experts, scientists, and longform content formats as a measurable performance channel, complementing paid media.Management of CRM and retention with a focus on repeat purchase rate, subscriber retention, and LTV.

YOUR PROFILE

At least 4 years of hands-on experience in DTC performance marketing, not in purely managerial or coordination roles.

Deep operational understanding of Google Ads, including Search, Shopping, and Performance Max, as well as Meta Ads, including attribution models and audience structure.

Proven experience in funnel analysis with GA4 and Shopify, as well as in validating platform data against real revenue figures.

Experience with high-priced DTC products that require explanation, with an AOV above 50 euros. Impulse-driven FMCG experience alone is not sufficient here.

Basic understanding of EU Regulation 432/2012, the Health Claims Regulation, and its consequences for advertising materials and product communication.

A plus: experience in the supplement, health, or premium longevity segment, as well as knowledge of incrementality and MER-based management.

PERSONAL REQUIREMENTS

You consistently distinguish between substantiated statements, plausible hypotheses, and speculation, both in conversations and in reports.

You do not accept platform ROAS as proof. Your first question is: does this match the real sales figures?

You recognize when an agency avoids naming a problem because doing so would put its budget at risk.

You do not use terms such as “building reach” or “increasing brand awareness” without a concrete metric behind them.

You do not need a finished setup. You prefer building structures yourself rather than continuing to work with flawed structures created by others.

Regular presence in the Heidelberg office is required.

WHAT WE OFFER

Direct involvement in shaping a brand with a clear scientific positioning in the European premium longevity segment.

Short decision-making paths in a focused team without internal politics.

An attractive workplace in a central location.

Jetzt bewerben

Erweiterte Suche

it first level support Jobs in heidelberg

Head of Marketing (m/f)

Technical Consultant

English Holiday Camp Counselors (m/f/d) Heidelberg

Global Mobile e-Power Systems Manager – Motion Traction

Fashion Consultant (Employee on call) JOOP! Engelhorn Mannheim (d/f/m)

Other jobs to consider

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