At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.
We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.
At our core, we believe work is about more than just numbers - it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.
Join us and become part of a company that's empowering people to unlock their digital potential!
To get a sneak peek into our culture, find us on Instagram: @optimizely
Our Digital Sales Team partners with fast-growing and mid-market organisations that view digital engagement as the engine of their growth. Within this, Optimizely Campaign sits at the forefront of next-generation customer communication—where agentic, AI-powered email campaigns are transforming how brands connect, personalise, and scale.
As an Account Executive, you will help organisations evolve from traditional batch-and-blast email into intelligent, self-optimising campaign ecosystems. You’ll act as a strategic partner, guiding customers on how to leverage agentic email—where automation, AI decisioning, and real-time customer signals drive more meaningful engagement and measurable commercial impact.
This is a consultative, high-impact role where curiosity, insight, and the ability to challenge thinking are as important as closing deals.
- Own and deliver New Annual Recurring Revenue (ARR) targets across both new business and expansion opportunities within Optimizely Campaign, with a focus on agentic email solutions.
- Act as a trusted advisor to senior stakeholders (CMOs, Heads of CRM, Digital & Growth leaders), helping them rethink customer engagement through AI-driven, agentic campaign strategies.
- Lead complex, consultative sales cycles—balancing high ASP, longer-cycle transformations (e.g. campaign replatforming, AI adoption) with faster expansion and upgrade opportunities.
- Translate customer challenges into agentic campaign use cases (e.g. automated lifecycle journeys, real-time personalisation, predictive optimisation).
- Build and execute a strategic territory plan, generating pipeline through a mix of inbound demand and proactive outbound targeting of digital-first organisations.
- Maintain accurate forecasting and pipeline visibility, using data to identify risks, opportunities, and trends.
- Apply structured qualification and deal strategy to prioritise high-value opportunities and accelerate decision-making.
- Build multi-threaded relationships across Marketing, Product, Data, and Engineering teams—ensuring alignment on both technical and commercial value.
- Educate prospects on the evolution from traditional campaign management to agentic, AI-powered orchestration, positioning Optimizely Campaign as a strategic growth platform.
- Navigate complex buying processes, guiding stakeholders through evaluation, competitive positioning, and internal alignment.
- Operate with consistency and discipline, leveraging a structured sales methodology to drive predictable outcomes.
Experience & Capability
- Proven success in closing mid-market or enterprise SaaS deals, ideally within MarTech, CDP, CRM, or marketing automation.
- Experience selling complex, multi-stakeholder solutions with longer sales cycles.
- Demonstrated ability to manage a high volume of accounts and opportunities while maintaining quality and consistency.
- Strong track record of pipeline generation across both inbound and outbound channels.
Agentic & Digital Mindset
- Understanding of modern marketing concepts such as personalisation, lifecycle marketing, automation, and AI-driven engagement.
- Ability to articulate the value of moving from manual campaign execution to autonomous, data-driven (“agentic”) marketing systems.
- Comfort engaging both technical and non-technical stakeholders.
Bachelor's of Science or Business Administration preferred or equivalent work experience
Driving for Results
Establishing Relationships
Communicating Effectively
Making Convincing Arguments
Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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